Centennial Introduces Sauflon Bioclear Contact Lenses to Canada

Centennial Introduces Sauflon Bioclear Contact Lenses to Canada

Centennial Optical has added Sauflon BioclearTM monthly replacement lenses to their contact lens portfolio, complementing Bioclear 1 Day lenses, which were introduced in 2011. 

Bioclear lenses contain the biomimetic additive, AquAtractTM, which has water-bonding properties that result in enhanced comfort for all-day wear. Independent clinical studies* showed that patients are able to wear Bioclear and Bioclear 1 Day for longer periods than other hydrogel lenses, reporting continued comfort over the entire wearing time. Bioclear received higher scores for handling and overall performance, compared to competitive lenses.

As with all of Centennial’s contact lens products, Bioclear contact lenses are available exclusively through eyecare professionals. “Since the inception of our company in 1985, Sauflon has maintained a strict Eyecare Professional Only policy”, says David Wells, Sauflon’s export sales director, “and Centennial’s shared commitment to this approach is part of the reason we chose them as our exclusive Canadian distributor.” Mike Jones, director of lens sales for Centennial, added, “It is only fair that the ECP, who performs the examinations and patient trials, creating the market for this product, be provided with the tools to retain the business they’ve created”.

*Clinical studies conducted by the globally respected independent research group, Eurolens ResearchUK, at theUniversityofManchester.

Dates Announced

Dates Announced

The Vision Council announced that the 2013 Executive Summit will be held a week earlier, January 16-18, to accommodate the growing number of executives. Building on the success of last year’s record-breaking event, the annual membership meeting will remain at the luxurious Ritz-Carlton in Key Biscayne,Fla., for 2013.

“Traditionally the Executive Summit has been held at the end of January,” said Ed Greene, CEO of The Vision Council. “Over the years we have watched the meeting grow in value and importance to become the largest gathering of key influencers from the supply side of the optical industry. In order to keep the momentum high, we felt it was critical to adjust our dates to accommodate the schedules of as many industry leaders as possible.”

As the premier optical industry event, the Executive Summit delivers a dynamic combination of hot-topic panel discussions, division meetings, keynote speakers, and numerous opportunities for C-level networking. The meeting format is designed to ensure The Vision Council’s programs align with the diverse needs and interests of its membership, and the industry, in 2013 and beyond.

A complete agenda for the 2013 Executive Summit will be available this fall. For more information please visit www.thevisioncouncil.org/executivesummit.

Concept Eyewear Appoints New Sales Rep

Concept Eyewear Appoints New Sales Rep

Concept Eyewear has appointed Ted J. Barrie as an independent optical sales representative for V.Design and V.Design Kids eyewear brands in theAlbertaandSaskatchewanterritories. He has been in the optical industry for many years and will be working with new and existing accounts to introduce this exclusive eyewear line.

The V.Design assertive upscale ophthalmic frames are unique, colorful and extravagant, corresponding to the wearer’s individuality and personality. The styles combine unexpected unique shapes and architectural temple details with bright fun colors. V.Design Kids eyewear line mimics the V.Design adult frames and is suitable for teens and small adults.

The SILMO Effect

The SILMO Effect

As both an image and business-based exhibition, SILMO 2012, Mondial de l’Optique is firmly focused on the expectations and concerns of exhibitors and visitors. With its win-win strategy, all professionals who attend will enjoy the positive synergy of a leading trade show aimed at an entire profession, a leading trade show that spotlights innovation and discovery.

With its truly federated approach, SILMO brings together almost 900 exhibitors and 1,400 brands over 80,000m2, covering all areas of business in the eyecare and spectacle trade: frames, sunglasses, lenses, contact lenses, instruments and equipment, low vision, machines and components. Exhibitors are positioned in all segments of the market: designers, luxury, specialist brands, fashion licences, sport, children, import brands, etc. The comprehensive and multi-specialist offer appeals to the 35,000 visitors, including 56% internationals, qualified professionals from France, Europe and overseas exports in attendance.

The SILMO trade show is completely open to export and overseas export, and is an unmissable event running from 4 to7 October 2012inParis.

Mini Size, Mighty Design

Mini Size, Mighty Design

In eyewear, satisfying demand means responding to all the different morphologies. With the Petite collection, J.F. Rey offers models that adjust to small feminine faces. Metal, acetate, trendy and fresh colours make this line sparkle.

Prescription Line for Versatility

Prescription Line for Versatility

Oakley Crosslink is a new category of ophthalmic frames with a true crossover design that lets your client go from work to play without missing a beat.

The collection is engineered with Oakley performance innovations like Unobtainium®, a material that increases grip when the wearer sweats. It is utilized for the earstems and nosepads to achieve a secure Three-Point Fit that eliminates pressure and keeps the lenses in precise optical alignment.

This comfortably lightweight frame is adjustable for a made-for-you feel, and the earstems are crafted with stress-resistant O Matter™ to bring durability to the active life. The frame front of Crosslink uses the same innovative material while the model Crosslink Pro takes advantage of durable lightweight aluminum.

The contemporary styling has a sporty edge that looks great with clear or prescription sun lenses. Crosslink has an interchangeable temple design that lets your client add originality in seconds. It comes with a set of temples that complement the rest of the frame hue, plus a set that revs up colour for more personalization.

Spy Joins Forces with WestGroupe

Spy Joins Forces with WestGroupe

Spy has announced a strategic partnership with WestGroupe, appointing the optical powerhouse as the distributor of Spy® optical and sun products in the independent optical channel throughoutCanada. Since 1994, Southern California-based Spy has been innovating sunglasses and goggles design. The addition of ophthalmic frames opens Spy’s reach to customers who have a passion for the brand and the active lifestyle that goes along with it, and who also need vision correction.

“WestGroupe brings more than 50 years of leadership in the optical channel inCanada,” says Jim Sepanek, Spy vice president of optical. “More important is their shared enthusiasm for the brand, their appreciation of those things that Californians and Canadians like to do in the dirt, snow, water and roadways, and belief that Canadians enjoy great style as much as we do south of the border.”

“Spy brings a fresh attitude and stylistic product sensibility to the Canadian market,” says Michael Suliteanu, president of WestGroupe. “Adding Spy to our brand portfolio provides an opportunity for WestGroupe to meet the needs of a rising segment of the market, 18-to-45-year-old thrill-seekers, who are as stylish as they are active.”

WestGroupe will use its Western division sales force to develop Spy with its vast network of independent eyecare professionals throughoutCanada. The initial launch, slated for April 2012, will include 18 optical styles and 12 sun models. While the majority of the sunglasses will be 6-base lifestyle models, four iconic sport styles will also be included in the assortment.

Alliance and Birth of AIT Canada

Alliance and Birth of AIT Canada

DirectLab Network announces an alliance with AIT industries, through which AITCanadahas been created. DirectLab Network, via this new entity, is now the official distributor of all ophthalmic equipment from AIT industries.

For over 50 years, and with over 20 patents and inventions to their name, AIT has earned the recognition of the eyecare industry as a leader in edging technology. By revolutionizing the finishing process, AIT helped fuel explosive growth in the opening of in-office finishing labs with eyecare professionals. As an optical equipment manufacturer and an experienced distributor of ophthalmic equipment, DirectLab Network plans to expand its product range and offer more to its customers and the marketplace. Today, AITCanadaand AIT industries are more than lens finishing equipment suppliers. They now offer automated Instruments, optical tools, automated dispensing equipment and ophthalmic instruments.

DirectLab Network is constantly developing and now has more in its portfolio to meet the ever-changing needs of the optical lens landscape by offering the quality products of AIT industries. Having high-quality products and outstanding customer service as their first priority, DirectLab Network meets AIT’s superior products and services.

Fee-splitting and Co-management in Optometry and Ophthalmology: the Evolving Landscape of Eyecare

(Part two of a two-part series)
By Evra Taylor

legalanglePart one of this series examined the changing legalangle2relationship between the worlds of optometry and ophthalmology and the concept of fee-splitting. As in Quebec and other parts of Canada, professional associations in the U.S.have taken a strong stand against this dubious practice, which relegates the needs of patients to less than top priority.

The American landscape

A number of medical and ophthalmological organizations in the U.S.have implemented guidelines stipulating that the surgeon is responsible for postoperative care, which can only be ceded in uncommon circumstances. A joint position paper of the American Academy of Ophthalmology (AAO) and the American Society of Cataract and Refractive Surgery (ASCRS) on ophthalmic postoperative care states, in part: “The operating surgeon has the responsibility for the postoperative care and disapproving if economic considerations drive the decision to transfer the care of a patient following surgery.

Although this obligation may be ethically ceded to another healthcare provider, it is anticipated that this will be an exceptional, rather than a routine, occurrence. If the reason for sharing postoperative care with another provider, however well trained, is economic, specifically as an inducement for surgical referrals, or the result of coercion by the referring practitioner, it is patently unethical and, in many jurisdictions, illegal”.

The position paper highlights one of the most important concerns, namely, “The transfer of care must not occur unless it is clinically appropriate and in the patient’s best interest”.

Patient co-management: a new norm

As guidelines and regulations disallowing fee-splitting have been instituted, a shift to more “normalized” – and ethical – patient-co-management has taken place. The practice of medicine in general, including the eyecare sector, has transitioned from a lone practitioner model to one based on a collaborative team of professionals. A new paradigm has emerged in light of the fact that optometrists network with ophthalmologists, and that they see more patients on a more frequent basis than do their surgeon colleagues.

In one practice model, optometrists would refer patients to ophthalmologists whenever surgical intervention was necessary, and they would “keep” the patient since their primary revenue stream is the six-month eye check-up. This applies especially in the case of older patients for whom they would likely do a pressure check for glaucoma and examine the back of their eyes for diabetes, for example.

In the above scenario, the eyecare cost would be split. With a glaucoma patient, for instance, the optometrist would charge for patient visits and the ophthalmologist would assess how far the glaucoma had spread and whether surgical intervention was warranted. The ophthalmologist would charge for his or her portion; the patient would return to their optometrist for regular visits and the optometrist would bill accordingly. This is not fee-splitting: it’s co-management or, as some professionals have deemed it, “patient splitting.” In co-management, the patient is being managed by both sides, with each one charging their respective fee.

The current reality is that in some instances, “shared care” is a function of lack of resources. In rural areas where people don’t have easy access to ophthalmologists, postoperative surgical care is handled by optometrists. Some practitioners hold that optometrists should be able to handle it: in light of optometrists’ current advanced level of training, they maintain the point of view that either an OD or an MD is equipped to handle patient follow-up.

Conclusion

While fee-splitting represents the “bad news” of the day, the response of various governmental bodies and professional associations in both Canada and the U.S.represents “good news”. These groups have provided clear guidelines that outline the framework within which optometrists and ophthalmologists divide and share patient care.

Given that the Hippocratic Oath includes the promise “to abstain from doing harm,” and in light of the aging population and increased stress on the healthcare system in Canada, patients must be assured that their health and safety is at the forefront of every practitioner’s mind and practice.

CCEPro: A Unified Vision for Canada’s Eyecare Policy

By Drs. Patrick Quaid (Optometrist, PhD) and Michael Naugle (Optometrist), CCEPro 2012 Co-Chairs

CCEPROThe eyecare industry has traditionally been fragmented in Canada, making it exceedingly difficult to credibly and effectively educate both provincial and federal governments about the issues affecting it. As seen with the rapid deregulation of ophthalmic dispensing and sight-testing in British Columbia, professional associations and regulatory colleges are increasingly being left out of the legislative process and are therefore increasingly removed from the process of maintaining and improving standards of care.

The Canadian Coalition of Eyecare Professionals (CCEPro) is the first pan-Canadian organization to unite the three ‘O’ professions:  opticianry, optometry and ophthalmology. It was formed to present a unified, cohesive body representing all ECPs, one that governments can approach when they have questions regarding eyecare legislation.

We believe that collaborative care is the way forward, both in terms of determining sensible eyecare legislation and in delivering eyecare itself.

Improving Healthcare Policy
According to the Cost of Vision Loss in Canada study conducted by CNIB and the Canadian Ophthalmological Society, the annual cost of blindness and visually compromised individuals in Canada is $15.8 billion. There are 800,000 Canadians currently living with blindness and/or partial sight, and every year another 40,000 Canadians lose their vision. Clearly, eyecare is an important issue needing careful consideration by both provincial and federal governments.

Governments are becoming increasingly concerned with the rising costs of health care and often make decisions designed to alleviate financial pressure. However, due to the short-term nature of politics, these decisions often don’t add up to long-term solutions.

CCEPro’s objective is to advocate for health policies and legislation that will improve the vision and eye health of Canadians in the long term in a manner that is fiscally acceptable to government.

The CCEPro mandate is simple:

  1. To unite opticianry, optometry and ophthalmology in order to work cooperatively in providing the best eyecare to Canadians.
  2. To encourage membership of professionals concerned about the long-term eye health and vision of Canadians.
  3. To collaborate with government regarding the eyecare needs of Canadians.

How will we work together? By putting the public interest front and centre and having an open registry of membership from all areas of the eyecare field to ensure transparency, CCEPro hopes to have a positive effect on the eyecare landscape in Canada. We hope to engage with as many stakeholders as possible and invite individuals from across the eyecare industry — opticianry, optometry and ophthalmology — to become members. There is no cost to join.

A transparent and grassroots approach to growth is crucial to our success. We hope to ensure that all three eyecare professions have equal representation on the board of directors and in co-chair roles. We will also continue to support the mandates of regulatory colleges and associations, and have no intention of interfering with the roles of any of these groups.

CCEPro plans to discuss topics of interest to eyecare professionals and governments on a topic-by-topic basis with its membership in order to present unified opinions to government. This approach has been very successful in other jurisdictions, notably the U.K., where a similar group (U.K. Optical Confederation) has already raised awareness of the importance of improving driving-related vision standards.

CCEPro Co-Chair Dr. Patrick Quaid recently met with the Hon. Tony Clement, former Minister of Health and current president of the Treasury Board of Canada and Minister for FedNor, to introduce the concept of CCEPro. Minister Clement described such an organization as a “utopia for any government” and said he was impressed by the initiative.

There is more to come. We plan an official launch gala this October. Details will be available in the months to come. In the meantime, we encourage all stakeholders in the eyecare industry to join CCEPro and show your support for a unified, cooperative effort designed to provide the best eyecare to Canadians.

Visit www.ccepro.org to learn more about CCEPro and join the coalition.