Page 20 - envision03-2021

In the News

Essilor Canada Launches a New Television Campaign to Raise

Awareness Among Young Presbyopes

Essilor Canada recently launched a new multi-platform and television campaign aimed at raising awareness
among young presbyopes of the importance of good vision to reach their full potential. Building on the strength
and appeal of Varilux, this campaign will help attract consumers to eye care professionals.
The theme “See No Limits” invites presbyopes to visit their eyecare professional to help them push back
the limits of their vision. Part of the Essilor “See More. Do More.” campaign and unveiling the new Essilor
blue logo, the Varilux “See No Limits” campaign celebrates people who explore the limits of their passions,
making sharp near-to-far vision an integral part of their success. The campaign was developed and
successfully tested with non-progressive lens wearers who were not aware of the Varilux solution.

Marcolin and Max Mara to Launch First Eyewear Collection

As result of the five-year partnership between the two Max Mara creative director Ian Griffiths added:
companies, the eyewear collection includes the design, “Together with Marcolin, we will develop eyewear
manufacturing and global distribution of the sun- collections where research and attention to design
glasses and optical frames of the Italian brand, which and materials become essential values, just like in the
is the quintessence of style and luxury. design of our collections.”
Marcolin Style & Product Development director The worldwide launch of the new Max Mara eyewear
Alessandro Beccarini said: “In close collaboration collection will be supported by a digital campaign that
with the Max Mara team, we gave life to an eyewear will run on the brands’ social media starting April
collection that enhances the essence of the brand, 2021. It was created in collaboration with international
which is globally recognized as an icon of timeless celebrities, who will be the new faces of the
refinement. In terms of materials and frame communication campaign itself and the co-creators of
construction, we selected acetates and metals that its content.
ensure maximum comfort and a lightweight feel,
and we reinterpreted iconic oversized shapes with a
contemporary flair.”

20 / MARCH - APRIL 2021 / www.ENVISIONMAGAZINE.ca /