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In the News

Bollé Launches “Vision”, a Behind the Scenes Documentary Examing the Work

Involved in Winning at the Highest Level

Bollé has developed a short film documentary that offers up rarely seen behind the scenes access to learn what
it takes to win at the highest level.
The film provides access to World Cup French skier Alexis Pinturault’s support system, training regimen,
travel and training schedule as well as what goes into decisions about his equipment as he brings viewers
Àinto his thought process during the grueling world cup ski season that resulted in Pinturault capturing
the ultimate top prize in a nail-biting finale to the 2020-21 ski season.
“The idea of creating a behind the scenes documentary is just one more way we’re trying to improve the
overall customer experience by providing unmatched access to an athlete and what it takes to win at the highest
level,” said Andrea Cappelletti, Global Sports Marketing Manager at Bollé.

Lensbox Canada Acquires Oxford & Kin and Partners with Baus Eyewear
to Expand Doctor-delivered Tele-health and E-commerce

ensbox Canada, an eyecare technology company
Lproviding omni-channel eye healthcare solutions,
connecting eyecare practitioners with patients,
announced the acquisition of Oxford & Kin and a new
partnership with Baus Eyewear, in order to further
expand same-day delivery and product innovation.
Oxford and Kin, a doctor-created and stylish eyewear
brand dedicated to social responsibility, was launched optometry. We are acquiring like-minded companies
in 2016 by Doctor of Optometry, Harbir Sian. such as Oxford & Kin, in order to deliver
“I am truly excited for this brand to continue its local, high-quality and cost-effective solutions to
growth under the Lensbox umbrella. Oxford & Kin practitioners,” states Sanaz Bissonnette, founder and
was a passion project that grew into so much more. CEO of Lensbox. “We are also partnering at this
Having volunteered in multiple vision clinics globally time with Baus, to expand our frame catalogue and
and locally, I saw that there was a true need to provide expedite technological developments.”
quality products and services to people who did not Baus Eyewear is a family-owned Canadian eyewear
have access to the care they deserved,” states Dr. Harbir company, popular amongst eyecare professionals.
Sian, founder of Oxford & Kin Eyewear. Established in 2003, Baus Eyewear offers six diverse
The acquisition launches the initial phase of developing lines including elegant, vintage and titanium styles, to
a vertically integrated business model for Lensbox. meet the needs of the most discerning patients.
“E-commerce growth, heavy consolidation and “Our principle is simple: Offer top-quality eyewear
overseas brand expansion into an already competitive at a competitive price. We are very excited about this
Canadian eyecare market is creating a more partnership with the Lensbox team,” states James
challenging marketplace for independent doctors of Huang, founder of Baus Eyewear.

22 / MARCH - APRIL 2021 / www.ENVISIONMAGAZINE.ca /