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Cover Story

W OMEN’S E YE W E AR

Splash

AN EXTRA FASHION

FOR WOMEN

T here’s more to a great pair of glasses than just frames.

The perfect lenses are a major contributor to a
woman’s eye style, too.

Transitions® Signature® GEN 8™ style With Transitions virtual try-on,
colours and Transitions XTRActive® style patients can build their own
mirrors are the ideal accompaniment eyewear, pairing stylish frames with
to a stylish look this season. trendy lens colours. Once complete,
they can virtually try-on their
With Transitions Signature GEN custom eyewear to see how they’ll
8 lenses, consumers get both style look in all lighting conditions. This
and functionality. The best lenses for is a great way for ECPs to talk with
every day, photochromic lenses adapt patients about Transitions® lenses.
to changing light conditions and help Visit https://www.transitions.com/
protect against harmful UV and blue en-ca/virtual-try-on/.
light. They also create multiple looks
for the wearer as the lens tint changes. What’s more, studies show that
when consumers know about the
Transitions Signature GEN 8 lenses are option of Transitions style colours
available in four style colours — Sapphire, Amethyst, Amber and Emerald — lenses and mirrors, the likelihood
letting women enjoy the benefits of Transitions lenses while showing off that they will buy Transitions lenses
their personal style. doubles.

Transitions XTRActive style mirrors combine photochromic lenses with Both Transitions Signature GEN 8
a fashionable and trendy flash mirror in a range of colours, including lenses and Transitions XTRActive
Silver, Blue Violet, Flash Gold, Blue Green and Copper. In its style mirrors are great options for
unactivated state, the style mirrors lens has only a subtle flash of reflection, which women who want to express their
helps to protect the eyes from harmful blue light indoors. As the lens darkens personality, not only through their
outdoors, the mirror effect of the coating becomes more pronounced. frames but also their lenses.

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