Page 14 - Envision-03-2022

Cover Story

SUN SENS A T IONS

/ mod. F-2080 /

/ mod. OTPS-2017 /
/ mod. F-2073 /
“ We’ve always focused

on blending current

fashion and eyewear Westgroupe Eyewear carries Fysh Says Suliteanu, “We’ve always focused
Sunwear, whose colours, patterns and on blending current fashion and
trends to provide careful detailing make them stand out eyewear trends to provide consumers
from the crowd. Here, feminine eye shapes with sunwear designs that reflect today’s

consumers with sunwear are elevated with boldly patterned trends as well as their personal style.”
designs that reflect acetate and vibrant hues make a quick She reports that sales of both Fysh and

statement. Beverly Suliteanu, VP Product OTP Sunwear continue to post yearly
today’s trends as well Development, states that these elements, growth, proving to their retailers that
“ sunwear brands that are interesting,
as their personal “Ensure that our collections are prescription sunwear is not only a
differentiated from licensed sunwear viable revenue stream, but that
style. brands.” consumers respond to independent
The Fysh hallmarks are high-quality,
handmade acetate and lightweight fashionable and well-priced.
stainless steel. This collection is designed As far as trends for 2022 go, key
for those who enjoy daring, shapes for women include elongated
dramatic and fashionable rectangles, dramatic cat eyes, oversized
fun in the sun. squares and geometric lines. For men,
Westgroupe sees classic wayfarers,
Westgroupe’s OTP – One aviators, navigators, and rounds as this
True Pair – collection is year’s stars. “Colours are now bolder
retro-inspired but on trend, as we see a move away from the
designed for consumers with an barely-there translucent shades of
appreciation for environmentally the past couple of years. Hardware
friendly eyewear at an affordable detailing replaces crystals as the new
/ mod. OTPS-2016 / price point. This year’s sun collection bling for 2022. Based on our early sales
incorporates handmade, biodegradable results, top sunglass sellers this year
acetate, packaging and lens material, will include OTPS-2016, OTPS-2017,
along with sustainably crafted cases and F-2073, and F-2080,” notes Suliteanu.
recycled nose pads. The demographic
for OTP Sun is men and women The pandemic hasn’t had any long-term

ages 18 to 40, who are looking for an effect on the company’s business, either.
eco-friendly, independent eyewear “Our head office staff, sales reps and

brand that encapsulates the latest account team worked together to
eyewear trends at affordable price support each other in order to get
points. through the difficult days.”

12 / MARCH - APRIL 2022 / www.ENVISIONMAGAZINE.ca /