Page 10 - Envision-03-2022
P. 10

Cover Story
                                                       By Evra Taylor






              SUN SENSATIONS










                WHO’S WEARING WHAT AND WHY


                                         IN SUNGLASSES









                                           n recent years, sunglasses have increasingly
                                           become an integral part of a fashion “look”.
                                           Frame designers and consumers alike view
                                           them as an extension of the wearer’s personality,
                                       Irather than simply an add-on – the item you put
                                         on at the last minute before heading out the door.   “ Frame designers
                                         This has never been truer for Canada’s sunglasses     and consumers
                                         market than it is now.
                                                                                               alike view them as
                                         To meet the challenges of this year’s sun-filled
                                         days,  Transitions Optical is showcasing its          an extension of
                                         XTRActive® Style Mirrors lenses, targeting a young,     the wearer’s
                                         fashion-forward demographic looking to express
                                         their personal style while enjoying the advantages    personality, rather
                                         of  photochromic technology.  It’s  this  technology     than simply an
                                         that makes these sunglasses something of a
                                         chameleon. Outdoors the lenses lend a touch of        add-on.
                                         mystery with a mirror finish and protection from                   “
                                         harmful UV and blue light. When worn indoors,
                                         the mirror fades to a light reflection with just a hint
                                         of colour. The flash mirror coating on Transitions
                                         XTRActive new generation lenses uses a
                                         broad-spectrum dye, producing their darkest lens
                                         ever.


       8  /  MARCH - APRIL 2022   /   www.ENVISIONMAGAZINE.ca  /
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