Page 12 - Envision-03-2022

Cover Story

SUN SENS A T IONS

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“ My purpose in life David Green, founder of David Green Eyewear, based in

Cape Town, South Africa, describes his brand blueprint,
in part, as “inspired by the uniqueness of nature”. In a
is to bring nature
every creation is a one-off. Green has a singular modus
to the cities of the world of mass production, duplication and replication,
world. In 2022, operandi: making environmentally friendly eyeglasses
his focal point in a down-to-earth approach that couldn’t
consumers are be more literal. These frames are hand-crafted using
choosing to wear real leaves, foraged mother of pearl and reeds set in
cotton-based acetate that is biodegradable and selected
brands that have for its comfort and long-lasting finish. With coatings
authentic back certified by RoHS (Restriction of Hazardous Substances
Directive), no harmful substances are used in the
stories as production process, and the factory water is recycled.

opposed to flash. “Sustainability is desired across almost every fashion
Natural colours category and this trend is accelerating,” says Green. “My
purpose in life is to bring nature to the cities of the world.
and daring styles In 2022, consumers are choosing to wear brands that have
prevail, but not at authentic back stories as opposed to flash. Natural colours
and daring styles prevail, but not at the risk of being
“ they live.”
the risk of being extreme.” He describes his customers as “those who
extreme. choose to be kind to themselves and the world in which

When asked what he is most proud of, Green replies,
“It’s being true to my clear purpose in life: having truly
achieved something that is distinctive and in demand
worldwide.”

10 / MARCH - APRIL 2022 / www.ENVISIONMAGAZINE.ca /