Page 24 - envision11-2021
P. 24
THE
TRANSITIONS OPTICAL CANADA LAUNCHES
NEW RESOURCES FOR PATIENTS AND ECPS AT
THE TRANSITIONS CANADA PRO PAGES
ransitions Optical in Canada has announced the launch of new
Tcontent now available at Transitions.com including an updated
Virtual Try-On (VTO) tool and new PRO pages that detail features
and benefits of the two new Transitions XTRActive products.
Eyecare professionals can find free marketing resources to support
LVMH ACQUIRES their day-to-day patient care on the same pages.
MARCOLIN’S STAKE “We know that ECPs have limited time and want to provide the
IN THÉLIOS most useful information to them, and for their patients, in the most
accessible way,” said Arnaud Rajchenbach, marketing and sales
arcolin and LVMH have manager, Transitions Optical in Canada. “We hope that through
Mreached an agreement for the release of these new resources, we can build on the momentum
LVMH to purchase the 49 per from this year with our new range of Transitions XTRActive
cent stake held by Marcolin in products, educational events – both virtual and in-person – and
Thélios. Separately, Marcolin provide updated and new ways for patients to experience the
will buy back the 10 per cent product benefits.”
stake LVMH owns in Marcolin, Patients and eyecare professionals can find the new and updated
which LVMH acquired when VTO resources online, featuring a new interface that allows users
Thélios was founded. to try on the full mix of Transitions GEN 8 lens colours and style
This represents an opportunity mirrors, select from extended frame selections, have access to “Tool
for LVMH to further strengthen Tips” to guide first-time users, and a new “Get Advice” feature
its presence in the eyewear that delivers a frame and lens recommendation using face shape
industry leveraging its Italian recognition and questions about the user. Thanks to the “Find Your
savoir-faire, and for Marcolin Transitions” option, the visitor will be able to search for an eyecare
to pursue future strategic professional near them.
investments.
The site also now features new product pages for Transitions®
XTRActive® Polarized™ and Transitions XTRActive new
generation lenses. Individuals can explore the lenses and learn
more about product features, vision experience, colour availability,
and frequently asked questions. For eyecare professionals, free
marketing resources are available on the Transitions Pro pages
where they can find materials for Transitions XTRActive
Polarized™, Transitions XTRActive new generation, and Transitions
Signature Gen 8 lenses. Moreover, eyecare professionals can
join the Transitions Certified Partner Program and become a
recognized Transitions specialist or a Transitions certified provider
through the free certification program available 24/7.
For more information, visit www.transitions.com/en-canadapro/.
22 / NOVEMBER - DECEMBER 2021 / www.ENVISIONMAGAZINE.ca /
