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/ mod. ORO2 / / mod. KING /
Upon graduation, Sven and a school friend
opened an optical shop in Lucerne. That’s
where Sven began to design frames, his
creative instincts having been pent up for a
good long time. “I didn’t quite know where
to begin, so I purchased computer design
programs and taught myself. My first PORTRAIT OF A DESIGNER
collection of buffalo horn was well-received,
which gave me the confidence to move into
acetate and titanium.”
The eponymous Götti Switzerland eyewear
collection did so well that Sven eventually
sold his interest in the shop to focus
exclusively on building his eyewear / mod. ASHLEY /
company, based in Zurich. The key to
his success? Sven follows his instincts in The Dimensions collection is an fulsomely. “They have skills to
selecting suppliers, staff and most importantly, outstanding contribution to the world of turn almost anything into reality,
in his designs. “Designing glasses is pure 3D-printed eyewear. Götti and his team, while I am the creative mind in
meditation for me. I do this work in our through much trial and error, emerged terms of vision and shapes.”
atelier at home, where, typically, I become as victorious experts in 3D printing of So the boy who wanted only to
completely absorbed and time flies by. The frame fronts, in addition to parts used make things with his hands is
great moments are when I have an inkling in other collections. They have achieved now a happy man. “In my family I
of a new style or a technical innovation and entire in-house 3D manufacture, felt unseen, so I found happiness
visualize that goal in my mind.” possibly becoming the first-ever entirely in being on my own, making
Five years ago, Sven created a team of three Swiss-manufactured eyewear company. things. As an adult, my work—an
construction and industrial designers who “Our independence allows us to experiment extension of my childhood play
help him realize his technical visions in and control the process from beginning with form and colour—gives me
eyewear. These include the patented to end,” says Sven. “The 3D frames are positive feedback, which helps me
screwless and un-soldered construction of extremely light and easily customizable, to meet and overcome my fears.
the minimalist and often rimless Perspective allowing opticians to achieve a perfect fit “In the past I was afraid to open
collection. Gorgeously architectural in many for any customer.” Thirty percent of their myself to others. Now I know that
of its shapes, the collection’s parts are easily entire frame production is now 3D. we’re all just perfect, made from
interchangeable, so wearers can enjoy a Another innovation is a patented 360-degree the source, which is called love.”
customized look. (The ORO2 frame in this rotating hinge (known as Spin & Stow)
collection was designed specifically for that allows frames to be folded flat. Deep thoughts. Wonderful
Oprah Winfrey and entered the stratosphere creativity. Both on his own, and
when she wore it during her famous interview Sven is clearly proud of what the company with others, Sven Götti makes
with Prince Harry and Meghan Markle). has accomplished and praises his team magic. E l

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