Page 28 - Envision-09-10-2021

THE

TRANSITIONS OPTICAL
AND THE OPTICIANS
ASSOCIATION OF CANADA
NOW ACCEPTING
APPLICATIONS FOR THE 2021
STUDENTS OF VISION
CONTACT LENS MYTH-BUSTING INITIATIVE SCHOLARSHIP PROGRAM
NAMED CANADIAN HEALTHCARE CAMPAIGN OF s part of a partnership to support
THE YEAR Athe next generation of eyecare
professionals, Transitions Optical and
the Opticians Association of Canada
(OAC) are now accepting submissions
for the 2021 Students of Vision
Scholarship Program. Currently enrolled
(for the 2021-2022 school year)
opticianry, optometry and optometric
assistant students from across Canada
are eligible to apply for the chance to win
one of three prizes: a $2,500, $1,500 or
$500 scholarship..
To enter the scholarship program,
students must develop a project in the
form of an essay, video or presentation
about how they will approach the
ne of the world’s first crisis communications programs to increased need for light protection to
Ochallenge COVID-19 misinformation has been honoured by improve their patients’ vision and lives
the Canadian Public Relations Society (CPRS) as the Canadian in their upcoming role as an optical
Healthcare Campaign of the Year. A rapid-response campaign professional. A flyer detailing the
from the Centre for Ocular Research & Education (CORE) and scholarship program challenge can
McDougall Communications set the record straight about contact be found at www.transitions.com/
lens wear during the pandemic with healthcare professionals and canada-students-of-vision/en-ca.
consumers, generating more than 5,000 news stories and reaching Submissions will be evaluated by a panel
55 countries in only 30 days. of judges against the following criteria:
The initiative was given five CPRS National Awards of Excellence at creativity, strategic thinking and ethics.
the Society’s annual gala, placing it among the top communications This year’s topic was inspired by research
efforts of the past year. In addition to its gold recognition as the from Transitions Optical around the
Canadian Healthcare Campaign of the Year, the work also earned increased need for light protection
silver honors in the external communications category, and a bronze due to changing consumer behaviour
designation for best media relations (large budget). It also received sparked by the global pandemic.
gold and silver COVID-specific awards designated to spotlight According to recent research, six in ten
exceptional coronavirus responses. eyeglass wearers reported spending more
“The implications for not countering rampant misinformation time on their digital devices and 75 per
about contact lens wear were significant—for public health, for cent of them have experienced issues as
manufacturers, and especially for the hundreds of millions of a result, including eye strain, eye fatigue,
people who use them every day,” said Mike McDougall, APR, Fellow discomfort looking at bright screens and
PRSA, the firm’s founder and president. “It’s a privilege to work with sleep interruption.
everyone at CORE. Their ability to quickly and earnestly All submissions should be sent to
communicate with journalists on six continents, working almost StudentsofVision@Transitions.com by
around the clock for a month, only deepened our admiration of this November 1, 2021. The winners will be
incredible team.” announced on November 15, 2021.

26 / SEPTEMBER - OCTOBER 2021 / www.ENVISIONMAGAZINE.ca /