Page 20 - Envision November-December 2020

In the News

Take Part in Breton Communications’
2020 Opti-Stats Survey

Breton Communications, the leading publishing company To date, over 200 Canadian eyecare professionals have
specializing in Canada’s optical industry, and the leading taken part in the survey and the early findings already give
provider of media and distribution resources to this sector insights on how the industry adapted to the pandemic, and
since 1995, launched its 2020 Opti-Stats survey in October a breakdown of popular products and brands. The survey
2020. also takes a look at ECPs’ online activities and teleservices.
The Opti-Stats survey, first published in 2012, is the The 2020 Opti-Stats survey is still open for comment,
benchmark survey of the Canadian optical industry. The and eyecare professionals wishing to participate and thus
latest edition will cover the years 2019 and 2020, the latter contribute in this portrait of the industry can do so by
marked by the challenges of the COVID-19 pandemic. clicking HERE.

MIDO 2021 Set for June to Ensure Peak International Business Opportunities

MIDO 2021, driven by the aim to ensure exhibitors and visitors an event offering peak
international traffic potential and profitable business transactions, will take place from
Saturday, June 5, to Monday, June 7, at Rho Fiera Milano.
The organizer’s wish is that the arrival of summer will make for safer travel between
countries, confirming MIDO as a pivotal force behind the industry’s business activities.
From now until June, MIDO will continue to explore and develop opportunities to add
value as it moves forward on this delicate journey toward the relaunch of the eyewear
sector. Challenging months lie ahead and, despite the pandemic, the MIDO machine
won’t stop or even slow down; on the contrary, interesting opportunities pop up every
day.
“Considering that more than half of the exhibitors and visitors typically come from
160 countries around the world,” stated MIDO President Giovanni Vitaloni, “it seems
fairly clear that an international trade show scheduled prior to June could put their
participation at risk.
Therefore, having MIDO 2021 in June is the best choice to get us back to our mission –
to organize and maximize the opportunities for international trade, bringing new luster
and vitality to this key sector.
“We have no doubt,” concluded Vitaloni, “that our Italian Italian and international
visitors will appreciate the opportunity to visit Milan while the weather is fine and we
reaffirm our intention to celebrate MIDO’s 50th anniversary in an atmosphere of
regained peace of mind.”
More information on www.mido.com.

20 / NOVEMBER - DECEMBER 2020 / www.ENVISIONMAGAZINE.ca /