Page 17 - Envision November-December 2020

/ mod. Bocca Pixel /

/ mod. Bocca Pixel /

designer, was the beginning of my and production sides of the business,
education in the technical side of frame while Nadine made sure we were well / mod. Twist /
making, and I was fascinated with every represented in the best international
detail.” eyewear shops.”
While working with Lafont, Jaulent Magee left the company in 2003, to create
studied architecture on the side, and over her eponymous brand. Currently, PORTRAIT OF A DESIGNER
time he intuited the connection between Jaulent has two designers on staff,
it and eyewear design. “It is now common and hires freelancers in consultative
to speak about architecture and eyewear roles. “One brain cannot embrace the In 2014 Face a Face and its Pro Design
together, but 25 years ago people complexity of all possible directions. So, label joined the Denmark-based Design
expressed surprise that they had I never go it alone.” Eyewear Group (DEG). “We were about
anything in common.” He became One manifestation of sublime creativity to launch WOOW and wanted the
obsessed with that affinity to the point from Face a Face is the Bocca capsule advantages of a larger international
where he realized he needed to explore collection. The original piece by Jaulent network and faster to-market capacity,”
it in his own eyewear company. was designed for a contest in which the explains Jaulent, who became the chief
“I did not want to do it alone, as I had inspiration had to be a piece of art. Here, creative officer for the organization.
absolutely no training in art and design the frame front is based on the Mae Jaulent says that the perfect frame
and I did not know the market well. West stylized red lips sofa from Salvador does not so much express character
I also believe that one needs a team Dali, with the temples shaped like legs as it ‘shapes’ it. “When a person tries
and new input to remain relevant. and the end tips in the shape of shoes. on a frame, she poses before a mirror,
Fortunately, Alyson Magee, a Subsequent models in this collection all looking for an expanded sense of self.
wonderfully artistic designer, and featured the distinctive temple and tip The frame will tell more about you than
Nadine Roth, a consummate marketer, designs. you were previously ready to tell. That’s
connected with my desire to explore Another recently launched original one of the things I most love about
modern architecture, design and art frame design is the Bocca Pixies. In this eyewear and why I am happy to be a
trends through the medium of eyewear.” case Jaulent created 3D Escher-inspired designer.”
Face a Face launched in 1995 and quickly stairs, reminiscent of pixels when viewed Human shoes on horses? Following in
made an impression. “Alyson was head from the front, on the outside of the his father’s footsteps, Pascal Jaulent put
of design, with her education and frame. This design, recently nominated shoes on the ends of eyewear temples.
extensive experience with Alain Mikli for a 2020 Silmo d’Or award, is a good He’s clearly found a way to express his
and Anglo American Optical. She and example of Face a Face innovation playful side and the world of eyewear is
I managed the technical development inspired by its architectural roots. richer for it. E l

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