Page 18 - digital-envision05-2021

EYE ON INDUSTRY

THE GREAT DIFFERENTIATOR:

THE POWER OF BRAND

CHANGING

IN A

MARKET

atthieu Geoffray, president during the past year in dealing with
of Nikon Optical Canada, the challenges of the COVID-19
has been very active since pandemic. “Those qualities will serve
arriving in this country last them well as they navigate the future.”
MAugust, learning about the Nikon is the perfect partner for
Canadian market and the unique creating future value, notes Geoffray:
challenges faced by Canada’s in- “Independents need innovative,
dependent eyecare professionals high-quality products and stable
(iECPs). partnerships. We help them clearly
Geoffray, a French national who stand out in a field crowded by
moved here from Paris to assume multiple players, with products that
his new position, plans to make his are very well-recognized and highly
mark helping iECPs gain market respected.”
advantage. Giving credit where it In March, Nikon Optical Canada
is due, he observes that iECPs have conducted a survey of 1,000
shown great resilience and ingenuity Canadian wearers that confirmed the

16 / MAY - JUNE 2021 / www.ENVISIONMAGAZINE.ca /