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In the News

Optimistic Outlook for MIDO 2021: Visitor Registration Now Open

Registration is now open on the MIDO website. Buyers, health crisis, and especially the immunization campaign –
designers, entrepreneurs, opticians, ophthalmologists, and which we are watching closely and with a bit of apprehension –
global eyewear supply chain professionals can register for the we are taking all the measures in our control to open the doors
forthcoming edition of the show, slated for June 5 - 7, 2021. to MIDO on June 5 . We are a tool at the service of the eye-
th
For months, MIDO has been busy organizing the next edition wear industry, and the industry is asking us for a sign that will
of the show, coordinating constantly with the Foreign restore hope to the marketplace.”
Ministry and ITA (Italian Trade&Investment Agency) to This does not shift the focus from the virtual show: the new
develop and implement solutions that ensure the utmost safety digital platform will soon be launched and will welcome
for the event. These include rapid testing, temperature checks exhibitors and buyers who cannot be present at the event.
and the so-called “green corridors”, crucial to securing a Certainly, a valuable element, but one that cannot replace an
bilateral agreement for business travelers inbound and in-person experience. “In our sector–continued Vitaloni–the
outbound from non-EU countries, like the USA. digital showcase makes it possible to create cool settings in
“MIDO is a necessity – stated MIDO President Giovanni which to display products and fully engage those who cannot
Matthieu Geoffray
Vitaloni. It is not ‘simply’ the leading global eyewear industry participate in person; but the physical experience, in an
trade show, it has also come to symbolize the much-needed appropriately prepared venue, in keeping with the times, is a
relaunch businesses are thirsting for. In light of the evolving must.

Serengeti Launches Bold New
2021 Spring / Summer Collections

These collections echo the very essence of the brand…
The Creator Collection: Designed as an artistic, expressive and inspiring
line. This collection is not just about unique and remarkable designs, it is
also about craftsmanship and passion for the product itself. Every detail is
meticulously considered, and each material is carefully enhanced to create
models that are as stunning as they are original.
Driving Collection: Driving has been at the heart of Serengeti for over 140
years. This collection echoes the very essence of the brand and restyles
iconic driving designs, combined with the best solar lens ever developed
for driving. This led to the creation of this retro vintage driving collection.
Essentials Collection: This collection is about creating classics and timeless
stylings using the ultimate in premium materials and lenses to deliver a new
market classic standard. With this range, Serengeti allows its consumers
to express their nature to the best of their ability without any compromise
on the quality of products.
Click here to view the collections.
Serengeti is distributed in Canada by Centennial Optical.

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