Page 20 - envision01-2021

In the News

Breton Communications Releases the Fourth Edition of Opti-Stats, the Canadian
Optical Industry Survey

Breton Communications is pleased to announce that the (5 per cent) responded by starting the questionnaire
results of the fourth online survey of Canadian eyecare and 150 completed it, giving the survey a 60 per cent
professionals are now available. completion rate.
Breton Communications launched this online survey of Martine Breton, Breton Communications president, said:
Canadian eye care professionals on October 27, 2020. The “We were delighted with the number of eyecare professionals
survey was conducted over a period of six weeks and closed who took time to participate in the survey. It was
on December 11, 2020. This fourth edition of Opti-Stats essential for us to launch the fourth edition of Opti-Stats, in
gathered over 250 participants, professionals and retailers order to gauge the pulse of the industry as it went through
across Canada. With more than 50 questions, Opti-Stats a unique period. Particularly, we looked at the effects of the
2020 covered topics such as business, customer service, COVID-19 on businesses, and the shift to remote services
consequences of the COVID pandemic and online in response to health measures. I would like to thank our
activities. partners Hoya, Sàfilo and Transitions, who supported our
Email invitations to participate were sent to over 5,000 project.
professionals and retailers. More than 250 professionals The full results of the survey are available here.

Transitions Optical Reveals a
New Generation of Transitions
XTRActive Lenses with
Cutting-Edge Photochromic
Technology

Transitions Optical unveiled Transitions XTRActive
new generation lenses, the latest innovation from
Transitions Optical, which will offer the best extra
darkness and the best light protection in the
clear to dark photochromic category. Transitions
XTRActive new generation includes features that
enhance the wearer’s life in all settings.
Offering the best extra darkness in the clear to dark
photochromic category, Transitions XTRActive new
generation lenses are the darkest photochromic lenses Compared to the Transitions XTRActive lenses on the market today,
in hot temperatures and the only photochromic this new generation is darker overall, darker in hot temperatures
lenses achieving category 3 levels of darkness at 35 and in the car, and up to 35 per cent faster to fade back. These
degrees Celsius. In addition, Transitions XTRActive advances are possible thanks to the new nano-composite matrix
new generation lenses are the only photochromic technology combined with new, extra powerful broad spectrum
lens achieving category 2 levels of darkness in the dyes which activate in both the UV and visible light spectrum.
car, offering maximum darkness at 23 degrees Transitions XTRActive new generation lenses will be available in
Celsius with no driving restriction. The technology the U.S. and Canada in the third quarter of 2021 in grey, brown,
also offers the best harmful blue light protection graphite green and in five style mirrors in Canada. Additional
across more light situations, including the best blue details on the timing of availability across materials and designs will
light protection indoors. As with all Transitions lens be provided by the lens manufacturer partners of Transitions Optical.
technologies, they block 100% of UVA and UVB. Availability in other markets will be announced at a later date.

20 / JANUARY - FEBRUARY 2021 / www.ENVISIONMAGAZINE.ca /