Page 12 - digital-envision05-2021

Cover Story

DR Y E YE

NOVARTIS CANADA
For many dry eye sufferers, artificial tears
are the first-line treatment. But if symptoms Xiidra is the only non-cyclosporin prescription
persist, a prescription dry eye treatment may eyedrop in Canada and has a unique
“ eye health, including Novartis’ Xiidra® (lifitegrast ophthalmic the integrin lymphocyte function-associated
mechanism of action. Lifitegrast binds to
be considered.
Conditions affecting
antigen-1, a cell surface protein found on
of dry eye disease. Introduced in Canada
dry eye disease, solution 5%) is indicated for the treatment leukocytes, and blocks the interaction of
LFA-1 with its cognate ligand intercellular
can present in 2018, Xiidra is a sterile, preservative-free adhesion molecule-1.
prescription eyedrop that has been shown
uncomfortable to provide symptom relief in as little as two It should be used twice a day, about 12
and disruptive weeks. hours apart, one drop in each eye, morning
and evening. It should be used immediately
“ dry eye disease, can present uncomfortable afterwards.
symptoms “Conditions affecting eye health, including after opening and the container discarded
and disruptive symptoms.” said Nicolas
X. Weber, vice president, Ophthalmology, The most common side effects of Xiidra may
Novartis Canada. “At Novartis, we are include eye irritation, eye pain, instillation
committed to supporting the vision health site reactions and dysgeusia, an altered sense
of Canadians and are proud of our legacy of of taste common in many ocular and nasal
innovation.” medications.

CANDORVISION
Candorvision revolutionized the lives of dry eye patients with their preservative-free,
phosphate-free dry eye treatments in a multi-dose bottle. The HYLO® family contains sodium
hyaluronate, a substance found naturally in the eye, which forms a stable, long-lasting lubricating
film on the eye surface. HYLO lubricating eye drops provide long-lasting moisturization for dry
eye relief and support healing, especially after eye surgery. HYLO GEL was developed for
patients with more severe dry eye symptoms and for post-surgical lubrication. HYLO-DUAL
is the all-round drop for both dry eye and allergies.
Candorvision just launched HYLO DUAL INTENSE, the new, top-of-the-line eye drop for
intensive, therapeutic lubrication of chronically dry eyes. It relieves inflammatory symptoms,
such as itching and burning, and provides long-lasting relief for fewer daily applications.
The unique, highly viscous formulation of 2 mg/mL sodium hyaluronate and 20 mg/ mL
ectoine provides excellent lubrication of the cornea and conjunctiva, plus stabilization of the
tear film against excessive evaporation.

“HYLO DUAL INTENSE expands the current scope of dry eye treatments available to
Canadian ECPs and patients, who are seeking the next level in therapeutic dry eye lubrication
and relief from chronic, persistent dry eye and inflammatory symptoms,” says Philip Cooper,
medical marketing coordinator and sales coordinator for the Greater Montreal Area. “HYLO
DUAL INTENSE comes in the easy-to-use HYLO application system. It results in less-frequent
daily applications and ultimately a lower therapy cost for dry eye sufferers.”

HYLO DUAL INTENSE is available at optometry clinics and pharmacies, behind the counter.

10 / MAY - JUNE 2021 / www.ENVISIONMAGAZINE.ca /