Page 10 - envision-05-2023

Cover Story
By Evra Taylor

CREATIVE

COLLABORATIONS:

When Eyewear and Clothing

Designers Meet

mong the most celebrated Dolce & Gabbana is one of the most
and best-loved films of successful examples of a major high-end
the early 2000s was “The fashion designer that expanded its
Devil Wears Prada”, which reach into the now-highly sought-after
Acelebrated high-end fashion arena of eyewear design.
and the stylish women responsible
for making it a multi-billion-dollar The collaboration between fashion
industry. houses and eyewear designers isn’t
new; it actually originated nearly
In one of the movie’s most hilarious a century ago. According to the
scenes, newbie fashion assistant Andy Vintage Optical Shop website

Sachs, played by Anne Hathaway, (vintageopticalshop.com), as far back
responds to a telephone inquiry with as the 1930s and 1940s eyewear
a blithe, “Can you spell Gabbana?” manufacturers in France and Italy
Naturally, the offended caller abruptly began teaming up with fashion

hangs up the phone. While the comic designers to market their vintage-style
genius of the scene was obvious, eyeglass frames. In 1952, American

runway fashion is a serious business. Optical formed a partnership with

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