Page 24 - Envision-03-2023

MAKES ITS INTERNATIONAL

MARK ONCE AGAIN

Event

By Evra Taylor

W ith a signature like ‘Live the Wonder!’ you couldn’t help but be The all-important focus was on

curious about what happened at MIDO 2023. If you attended, no sustainability as a growing number

doubt you’ll agree that the show was ‘wonder-full’ and, if you weren’t

of eyewear companies strengthen

able to attend, here is a glimpse of the exciting events that took place

as Fiera Milano Rho played host to MIDO from February 4-6 in Milan. and expand their eco-friendly

initiatives. But there were also

All eyes were on the 51st international for exploring news, contacts and occasions for glamour, with

MIDO as this year’s show placed exhibitors’ collections. appearances by VIPs and

opticians at its centre, with a focus on personalities from the world of

internationalization and sustainability. According to MIDO and ANFAO entertainment, with flash mobs,

President Giovanni Vitaloni, MIDO has exhibitions and awards featured in

More than 1,000 exhibitors from 150 committed to show editions through the popular MIDO squares.

countries representing the entire supply 2026. “This worked in our favour,” he

chain — from machinery to lenses — stated, “Eliciting a massive response The much-anticipated annual

along with frame manufacturers, and the by companies, including the return of awards ceremony took place in

industry’s top name brands and young industry giants, Asian brands and the a packed Fashion District square.

independent designers, made their debut of small, independent businesses Every year, MIDO presents

presence felt. Seventy-two per cent were has made MIDO their market entry of awards to optical centres, the most

international; 51 per cent hailed from choice.” sustainable booth and, new this

Europe, 42 per cent from Asia and 7 per year, the companies most actively

cent from the rest of the world. Once The ‘wonder’ that is part of the show’s engaged in sustainability. MIDO

again, the data confirmed the show’s DNA is precisely this: “to delight those 2023 also organized the first

unmistakable global reach. who participate to such an extent that CSE—Certified Sustainable Eyewear

Attendance peaked at 35,000 industry they cannot help but be here every year,” Award. Created by MIDO in

professionals, an impressive 60 per cent Vitaloni said. partnership with ANFAO and

increase over 2022 visitor numbers. Two round tables addressed the theme Certottica, the award evaluates

Also on the rise, Italian visitors made of ‘Women’s leadership,’ with the sustainability in the eyewear sector

up 53 per cent of the total. participation of managers from the at an international level.

This year’s MIDO displayed an online eyewear sector and entrepreneurs in It’s never too early to start thinking

social presence that reflects the other industries. The second session, about next year’s MIDO, so mark

omnipresent nature of social media in focusing on ‘Policies in support of your calendars! MIDO 2024 will

broader society. Seven social channels women’s leadership,’ was attended take place from Sat. February 3 to

shared videos, photos and posts about by politicians together with human Mon. February 5, 2024, at Fiera

the show, along with an official MIDO resources representatives from the Milano Rho. We look forward to

TV channel, and a B2B digital platform optical industry. seeing you there! n

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22 / MARCH - APRIL 2023 / www.ENVISIONMAGAZINE.ca /