Page 6 - envision03-2021

#1 PROGRESSIVE LENS

BRAND RECOMMENDED
BY EYECARE PROFESSIONALS*

www.envisionmagazine.ca

Our View

JoAnne Sommers 4660, Montée Saint-Hubert,
Editor-in-Chief Saint-Hubert (QC) J3Y 1V1
450 629-6005 / 1 888 462-2112
Fax: 514 360-6523
www.bretoncommunications.com
PRESIDENT/PUBLISHER
Martine Breton
rom Jackie O and Audrey Hepburn to Billie Eilish and Lizzo, women have martine@bretoncom.com
used eyewear to help create and maintain a stylish image and reflect their EDITOR-IN-CHIEF
personalities. There’s simply no better accessory to update a woman’s appearance JoAnne Sommers
Fand refresh her look. Tel. 250 469-4350
mjsommers51@gmail.com
The importance of eyewear as a fashion statement has taken on heightened importance SENIOR EDITOR
Paddy Kamen
during the COVID-19 pandemic, when our faces are frequently obscured by protective Tel. : 778 363-3405
face coverings. When the focus is always on the eyes, they should be set off with a great paddykamen@gmail.com
pair of frames. ASSOCIATE EDITOR
Shirley Ha, B. Sc (Hons), O.D.
This new reality has opened up several opportunities for ECPs. Because so many people SPECIAL ADVISOR, CONTACT LENSES
are now telecommuting, this is a good time for women to think about re-inventing Joshua Josephson, B. Sc, OD, FAAO, FACLP
their ‘look’ with a pair of statement frames. And there are lots of great choices for 2021, MEDIA COORDINATOR / COPY EDITOR /
RESEARCHER
as our feature story in this issue points out. Omar Chraïbi
editorial@bretoncom.com
Now is also a good time to encourage your customers to purchase a second – or third – pair WEB COORDINATOR
Vanessa Pelletier
of optical frames or sunglasses. Point out that glasses can be considered a piece of advertising@bretoncom.com
valuable as well as useful jewelry. And just as most women have several pairs of SUBSCRIPTION INFORMATION
earrings and necklaces to accompany different outfits, more than one pair of glasses envision@bretoncom.com
can do the same. GRAPHIC DESIGN
Marco Gagnon
Right now, a sizeable number of consumers have more disposable income because of design@bretoncom.com
pandemic-related changes in their lives. What might once have been considered an ADVERTISING
Martine Breton
eyewear indulgence could now be the feel-good experience a woman is looking for. martine@bretoncom.com
1 888 462-2112
This is also a good time to address the challenge of fogged-up lenses. Lens fogging is an Tel.: 450 629-6005
Fax: 514 360-6523
ongoing problem for eyeglass wearers who wear masks, so anti-fog lenses or solutions, CIRCULATION / CLASSIFIED ADVERTISING SHARPEN THEIR VISION.
and frames and lenses that are designed to promote air circulation, are a big help for Vanessa Pelletier
clients. If your practice doesn’t already actively promote anti-fog treatments, this is the support@bretoncom.com
PRINTING
time to make them a standard part of your team’s sales pitch. So, too, with lens cleaners Miromedia ELEVATE YOUR CARE.
and cloths – anything that helps your patients maintain clear, unobstructed vision.
Published six times a year
Also in this issue, take note that at a time when we’re all seeking ways to address climate Legal deposit
change, some eyewear companies are taking steps to make a practical difference. National Library of Canada
ISSN 1925-8801 (Print) | ISSN 1925-881X (Online)
Only Varilux® lenses are backed by the patented LiveOptics TM R&D process which tests
Eco® eyewear, whose Stockholm-based designer Marina Lothigius is profiled in this Canadian Publication Mail Product our lenses on real wearers in real-life conditions to ensure sharper, seamless vision.
issue, crafts its frames from 95 per cent recycled metal, bio-based castor seed oil and Convention NO 40021196 With Varilux lenses, your patients may even forget they’re wearing glasses.
Postage Paid in Quebec
recycled ocean plastics. Eco, and its parent company MODO Eyewear, exemplify the Any reproduction, in whole or in part, of the herein But they’ll never forget it was you who recommended them.
difference that forward-thinking companies – and people – can make in the world. publication, is strictly forbidden, without the written
authorization of the publisher.
Ask your business consultant how to take advantage of Varilux®
Here at Envision: seeing beyond magazine we hope to make a difference in your world. Printed in Canada
Thanks for spending your valuable time with us and Happy Spring! n Please recycle
E
* Survey conducted by CSA among a representative sample of 1018 independent ECPs, in 10 countries: Fr, Sp, Ger, It, UK, US, Canada, Brazil, India, China. Feb-Apr 2018.
© 2020 Essilor Canada. All rights reserved. All trademarks and registered trademarks are and will remain the property of their respective owners and/or their subsidiaries in Canada.
6 / MARCH - APRIL 2021 / www.ENVISIONMAGAZINE.ca /

ESSILOR Ce fichier est un document
ESL_20_00001_Logo_Varilux_CMJN d’exécution créé sur Illustrator
JFB version CS6.
30-34 Rue du Chemin Vert 75011 Paris Date : 23/07/2020
+33 (0)1 85 56 97 00 www.carrenoir.com
TONS RECOMMANDÉS (4) TECHNIQUE
ÉCHELLE 1/1
CYAN MAGENTA JAUNE NOIR C100 M10 0 1 2
CUTTER