Kaenon Moves Beyond Polarization

Kaenon Moves Beyond Polarization

Kaenon, the Californian-based lifestyle eyewear brand, presents its first product line extension, the Kaenon Optical frame collection. As part of the brand’s year-long, 10th anniversary celebration, the line launches with four new prescription-ready styles, available through Kaenon’s authorized retail network.

“Optical frames were the next natural step for Kaenon,” says Steve Rosenberg, co-founder and CEO.  “We’ve been innovators in the optical space the past 10 years, where we have built a successful and loyal customer following with our prescription SR-91™ polarized sunglasses, all within a strong optical account base.”

Launching with two 4-base and two 6-base styles, each design and hand-painted colour is inspired by our authenticCalifornialifestyle, resulting in an eyewear collection infused with comfort and style.

“The void we identified, and intend to fill, is for lightweight, durable and well-styled optical frames that can be worn all day, fitting seamlessly within our active lifestyles. By utilizing advanced materials and frame-making techniques, and having fun with colour and texture, our first optical collection embodies the quintessentialCalifornialifestyle, where work and play constantly intermingle,” saysRosenberg.

Each of these four unisex frame styles are available in six beautifully hand-painted colours, including rich tortoise, coloured fades, and beach glass-inspired matte finishes that offer textured subtle colours.

Each frame is specially crafted inItalyfrom Swiss-made TR-90 that provides exceptional durability and an adjustment-free lifespan. To increase longevity and comfort, custom-engineered precision hinges were developed to offer smooth hinge action and stability.