Rodenstock offers spectacle wearers up to age 45 a new relaxation solution to deal with frequently changing vision requirements in everyday life. This option called Aveo – “feeling well” in Latin – can be ordered separately and supports eyes when they adjust to different distances, making sure that they look fresher, more relaxed and more attractive all day long.

Whether we are reading, driving a car or working at the computer, our eyes must constantly adjust to new visual distances. On average, it happens at least 30,000 times a day. Over time, this can lead to shimmering, double images, unclear vision, streaming, burning or irritated eyes, a pressure feeling and headaches – in short, the “office eye syndrome.” Rodenstock Aveo can help alleviate the daily, additional strain on the eyes and support a dynamic and active lifestyle for spectacle wearers who are under 45 years old.

Thanks to a slight reading boost of 0.5 dioptres in the lower area of the lens, vision is less fatiguing. Even when frequently shifting the focus, absolutely clear and simultaneously relaxed vision is guaranteed right to the edge of the lens. Rodenstock Aveo reduces fatigue symptoms and makes eyes more efficient. That way, even a stressful day at work can be dealt with in a relaxed way.

All normal near and far vision spectacles from Rodenstock can be equipped with Aveo as an additional option.

HOYA Launches the Eye-M-Growing Kids Program

HOYA Vision CareCanadais proud to announce the launch of a brand new lens program for kids called the Eye-M-Growing Kids Program.

The program is offered to children up to 13 years of age and features HOYA 1.53Phoenixlenses, the tough, lightweight and clear lens perfect for use with kids to keep up with their active lifestyles. The patient has a choice of either Rx or stock edge and assembled lenses with HOYA’s state of the art scratch and anti-reflective coatings, and is entitled to a substitute pair of lenses as their visual demands change.

“HOYA has offered frame packages for kids in the past which were quite limiting to the consumer, so we felt we needed to change our approach in order to appeal more to the younger demographic and their parents” commentedBrittany Taylor, product manager at Hoya Vision CareCanada. “We are very excited for this program because it promotes the importance of growing with your patient and supporting them in their visual needs as they develop.”

The program is available all acrossCanadaand can be ordered through any HOYA lab.

CooperVision Expands Biofinity Line

CooperVision has launched Biofinity^®, the latest addition to the Biofinity family of monthly replacement contact lenses. The product combines the Biofinity Asphere and toric lens material with proven Balanced Progressive™ Technology.

In addition to the new product, CooperVision also introduced a new streamlined fitting approach. Working closely with eyecare practitioners, the company developed the new process to make it easier for ECPs to fit their patients and offer lens wearers an ideal combination of ease, comfort and eye health.

In clinical testing, Biofinity Multifocal lenses outperformed other brands in a range of measurements, including end-of-the-day comfort, vision quality and intent to continue with a lens.

CooperVision further validated the new fitting protocol through clinical testing with eyecare practitioners, including Mile Brujic, OD of Premier Vision Group in Bowling Green, Ohio.

“It is a remarkably comfortable lens and this is important for our contact lens-wearing presbyopes,” Brujic said. “The sophisticated multifocal lens design makes it a versatile, uniquely-designed lens for even your most demanding presbyopic patients.”

“I had much greater success with Balanced Progressive Technology than ever before when I followed the new fitting steps to the letter,” said Jason Lake, OD, of Eyecare Specialties in Warrensburg, Missouri. “The patient satisfaction was the highest I have encountered in any brand of multifocal contact lens and the visits were held to a minimum because the results were very predictable.”

Biofinity Multifocal is currently available in sphere powers of +6.00 D to -8.00 D and in four ADD powers (+1.00, +1.50, +2.00, +2.50). A “D” (dominant eye) and “N” (non-dominant eye) lens are available for each ADD power.

VEL Introduces LifeRx FSV

Vision-Ease Lens (VEL) announces the availability of new LifeRx FSV lenses. Offered in gray, the new LifeRx FSV lenses and their SFSV counterparts are 100 per cent interchangeable, thanks to matching front curves on both lines.

LifeRx lenses are available in  power ranges of +2.00 to -6.00, out to a -2.00 cylinder.

LifeRx lenses are manufactured with 100 per cent renewable energy and deliver a superior combination of rapid darkening, industry-leading fade-back speed and better indoor clarity. In addition to the new FSV, LifeRx lenses are also available in D28, 7 x 28 trifocal, D35 bifocal, Illumina and Outlook progressive lenses, Aspheric SFSV and Spherical SFSV options.

Leis Vision is pleased to be an official distributor for CooperVision contact lens products. Leis Vision has established a broad base of clients who require high quality specialty contact lens products for their more demanding cases.

“We feel that with the addition of these CooperVision products at Leis Vision, we will be better able to address the contact lens needs of our customers and provide a comprehensive range of products to solve many of the clinical challenges the professional practitioner faces,” says President Uno Leis. “The CooperVision products we provide include the Biofinity Spheres and Biofinity Toric lenses,” he adds. Amongst the brands offered are Biomedics, Proclear, CV Encore, Frequency 55, Biofinity.