New Hilco Pro Screwdriver and Wrench Sets

HilcoHilco now offers professional grade screwdriver and wrench sets. Dimensions are marked on handles, tool stand and blades for easy identification. Individual screwdrivers and wrenches feature smooth action top with blade size marking, sure grip handles and professional grade blades with laser etched size markings.

The 6-Place Pro Screwdriver Sets comes with Flat and Phillips screwdrivers in popular sizes and your choice of either a non-skid bench base or rotating base. The 8-Place Pro Wrench Set comes with Hex, Star and Square Wing wrenches in popular sizes in a non-skid bench base.

On Location with WestGroupe

Westgroupe__3564 Westgroupe_3291Shot on location in Miami, FL, the new campaigns capture the true essence of the brands with the off the beaten track locations and relaxed, youthful atmosphere of KLiiK denmark, and Evatik’s modern masculine chic and upscale urban environment.

These new campaigns were set to kick-off at Mido in Milan, Italy, on February 28, 2015, for the European, Asian, African and Australian markets, and at Vision Expo East in New York, NY, on March 20, 2015, for the North and South American markets.

“We are extremely excited about the launch of the new Kliik and Evatik campaigns,” says WestGroupe Creative Director and Vice President, Beverly Suliteanu, “Our team captured some magical moments in the shots. We are certain that they will resonate with the market and that people will fall in love with them.

Ronor Expands Digital Printing on Essentials

MCQUADDigital printing is now available for the first time directly on the Ronor’s MC Quad bottle, offering unprecedented quality for both the printed image and the overall product. “Our devoted R&D team is constantly looking for new products and technologiesthat could be offered in a format to benefit our ECPs,” says Jenny Tzelardonis, communications director and brand manager.

The MC Quad is first in the Ronor Multi Clean range to offer digital printing, the large, flat surface lending itself well to being printed in this way. The possibilities are unlimited, as any high-quality image can be printed successfully. Ronor’s design team has put together a carefully selected image bank, which provides a more ready-to-go option as well.

“We have some very creative customers and have seen some really amazing artwork during the years, which is also what inspires us to continually expand our printing possibilities, “says Tzelardonis.

Vinyl Factory at Garosnow

VFBOLAN VFGARDNERVinyl Factory takes us back to an earlier time, inspired by the spirit of the 60’s. The brands interpret classic, old-style models updated for today.

The collection “addicted to music” was part of the Garosnow Festival, which takes place in the Pyrenees Mountains. Events at various ski stations mix the fun of winter sports with good music.

Vinyl Factory has created a retro and sexy style for Bolan sunglasses as a tribute to the mesmerizing frontman of glam rock group T-Rex. The Gardner model honours Suzi Gardner, a guitarist and singer with the all-female grunge band L7.

Joseph Tallier Appointed New CEO of Ogi Eyewear

JosephTallierOgi Eyewear has announced the appointment of Joseph Tallier as their new chief executive Officer on January 1, 2015.

Tallier has been part of the Ogi Eyewear team for six years. He started his career at Ogi Eyewear in September 2008 as vice president of global sales. During that time his visionary leadership was instrumental in growing the sales at Ogi Eyewear by 300 per cent, communicating the company’s value through marketing, leading the direction of the design vision, and promoting worldwide expansion. He became an equity partner in 2012 prior to being promoted to CEO.

“I am incredibly excited and grateful to lead Ogi’s dynamic management team, outstanding sale force, and highly talented and motivated support team,” said Joseph Tallier. “This is a very exciting time to be appointed CEO as we continue to grow the market segment of affordable luxury that we have been so successful in pioneering.”

Tallier has 28 years of demonstrated success in the wholesale optical industry starting as a sales representative and progressively being promoted to leadership positions in several wholesale optical companies in the U.S.

Francesco Ferro Joins WestGroupe Team

FerroWestGroupe announces the appointment of Dr. Francesco Ferro to the position of export sales manager. Based in Italy, Francesco will play a critical role in the expansion of WestGroupe outside of the North American market.

A 25 year sales and management veteran, Francesco has built a strong, loyal and long-term customer base since entering the eyewear industry 10 years ago. He began his optical career at Area98 as sales director, responsible for opening and managing key account business as well as building their global distribution network. In addition to Area98, Francesco has also worked for Grupo Optim as export manager and Nico Design as brand manager for the Derapage collection.

“With his experience and expertise in the European optical market, his contribution to our organization and to our customers will be tremendous,” says WestGroupe President, Michael Suliteanu. “He will surely play a critical role in the expansion of WestGroupe into new markets globally.”

Breton Communications Welcomes the AOE as Newest Partner

AOEBreton Communications is excited to announce the expansion of its partnerships with the incorporation of the Academy of Ophthalmic Education (AOE).

The AOE website now includes a revamped jobs page where employment ads are displayed in real time, giving visitors the ability to browse the most current opportunities available.

“It is always a thrill to see the progression of an idea,” said Martine Breton, president of Breton Communications. “With partners like the Academy of Ophthalmic Education, we are growing into a powerful tool to help Canadian ECPs with one of the most challenging aspects of practice management – recruiting.”

The AOE is equally pleased to announce this collaborative association and sees it as a first step in helping Canadian ECPs. Academy C.E.O. Ali Khan noted: “While the Academy will offer free space in the classified section of the website, there will also be a cross-connection and reference between Breton Jobs and AOE’s classifieds. Together, we hope to serve the optical industry and the ECPs to meet all their professional and business needs.”

Visitors to can find information and links back to the Academy while the organization’s continuing education events will be listed in the and Opti-News calendars.

All employment listings posted to are automatically displayed on the AOE website, as well as all other partner sites.

The Vision Council Announces New Board Members

TheVisionCouncilThe Vision Council’s annual Executive Summit held January 21-23 at the PGA National Resort and Spa in Palm Beach Gardens, Florida, has drawn more than 325 high-level executives from the optical industry. During the event, The Vision Council has officially inducted its 2015 officers and board of directors.

During the Summit’s business meeting portion, it was announced that Marty Bassett, Walman Optical, has been elected as the new chairman of the board, with MikeHundert of REM Eyewear tapped as the new vice chairman, and Ken Bradley of Eschenbach Optik of America as the secretary/treasurer. Raanan Naftalovich of Shamir Insight, Inc. is now the immediate past chairman. Also elected were directors-at-large Bob Colucci of Essilor, Glenn Rusk of Sàfilo, and Holly Rush of Luxottica, each selected for an initial two-year term, and John Corsini of Super Systems Optical selected for a second two-year term. The complete roster for the 2015 Board of Directors can be found online at

In his inaugural presentation as chairman of the board, also during the Summit’s business meeting, Marty Bassett outlined his priorities for his tenure as chairman including strengthening the International Vision Expos, ensuring a consistent and relevant governance process, expanding the organization’s brand, and most importantly, stimulating market growth.

“A key initiative of The Vision Council will continue to be engagement in activities and programs that promote the growth of the market, such as the Think About Your Eyes campaign,” said Bassett. “This campaign is designed to stimulate market growth by driving awareness for the importance of annual eye exams, and has proven to dramatically increase the number of new patients receiving first-time eye exams, as well as decrease the amount of time between eye exams for existing patients. Because of this, The Vision Council will be making it a priority to support these efforts, and integrate these messages into all of our consumer campaigns. “

The 2015 Executive Summit program also showcases presentations from experts in business, economics, and strategy.

Special Effects Eyewear

SPX Illusion 1560SPX Illusion 2889

After launching Urban LITE, presented as the world’s finest full-rim eyewear, Silhouette introduces its ultra-lightweight SPX Illusion collection. Constructed with its patented SPX+ material, which makes even plastic eyewear as light and comfortable as possible, the new line, distributed in Canada by COS, consists of four trendy styles for men and women, available in five colour options each.

Colour treatments include unique, hand-made Havana effect and a variety of trendy hues – grey, brown or yellow and black marbled.

Fashionable Leon Max Eyewear releases for 2015 1st Quarter

Leon Max 4017 Leon Max 4019After the initial launch in 2014, Leon Max expands the successful collection in first quarter 2015 with three styles and 11 skus.

The new Leon Max collection, distributed in Canada by Infinity Optical, continues setting trends and staying ahead of the fashion curve with unique designs including rich materials and constructions creating more limited and exclusive styles. This leading wave eyewear collection features impressive metals and full zyls in dramatic colours and bold, edgy shapes. Presented in a rich fashion, the signature globe logo treatment is displayed on every style of this collection in a memorable way.

The Leon Max 4017 is presented in a full rim zyl frame in a dramatic upsweeping, cat-eye shape. The frame comes in three defining colours including dark, multi-layered olive, soft, translucent champagne pink and soft, tortoise. The zyl endpiece features a unique wrap around metal arrow that flows through the trademark Leon Max globe logo plaque on the temple.

The Leon Max 4019 is a full rim zyl frame in a modified round shape. The special construction of this frame includes a metal endpiece that is embedded into the zyl front as a top bar and becomes the metal bridge of the frame. Colours plum orchid fade and teal tortoise fade feature a two-colour front treatment that really stands out. The zyl temples incorporate a chic metal Leon Max globe logo plaque clearly bringing attention to this fashion-forward brand.