Streamlining Global Eyewear Distribution: VSP Vision Aligns Marcolin and Marchon Executive Leadership Across the Americas and EMEA

In one of the most consequential organizational realignments in the international frame distribution sector, Marcolin and Marchon Eyewear—operating as part of VSP Vision—have unveiled a unified regional executive structure across the Americas, EMEA, and Asia-Pacific. Designed to harmonize commercial execution across two powerhouse brand portfolios, the new leadership matrix directly impacts how optical dispensaries across Canada, the United States, and international markets source and merchandise luxury and core eyewear lines.

Consolidating the Americas Under Marco D’Acunzo

At the center of the North and South American reorganization is the appointment of Marco D’Acunzo as President Eyewear Americas. Having previously served as CEO, North America at Marcolin—and bringing more than 15 years of senior executive leadership across premium automotive, sports, and hospitality brands—D’Acunzo now assumes overarching responsibility for Marcolin, Marchon, Altair, and Allure across the United States, Canada, and Latin America.

Supporting this continental integration, Antonio Castiglione, formerly General Manager of Marcolin Mexico, has been elevated to Managing Director LATAM, steering combined Marcolin and Marchon operations across Mexico, Brazil, and South America.

Unified commercial execution: Marcolin and Marchon Eyewear, part of VSP Vision, have consolidated regional leadership across the United States, Canada, Latin America, EMEA, and APAC.

Global Integration Across EMEA and APAC Markets

Parallel executive appointments establish a cohesive leadership architecture across Europe, the Middle East, Africa, and Asia-Pacific:

• Unified Americas Portfolio Management: Marco D’Acunzo leads Marcolin, Marchon, Altair, and Allure across Canada, the U.S., and LATAM to accelerate decision-making and customer service consistency.
• Integrated EMEA & APAC Presidency: Industry veteran Ross Brownlee—formerly CEO of Hilco Vision—joins as President Eyewear EMEA & APAC, managing both regions as a single integrated business unit.
• APAC Commercial Expansion: Lorenzo Barberio, previously Marcolin’s Head of Sales, APAC, steps into the expanded role of Managing Director APAC for both eyewear groups.

Practical Benefits for Canadian Optical Retailers

For Canadian optometrists and independent frame buyers who carry heritage fashion houses from Marcolin alongside performance and lifestyle staples from Marchon and Altair, regional leadership integration promises tangible operational dividends. Consolidating executive oversight eliminates redundant administrative silos, harmonizes warranty and inventory replenishment workflows, and enables more strategic co-op marketing support for independent dispensaries.

As VSP Vision deepens the operational synergy between Marcolin and Marchon in late 2026, Canadian practices can expect a more streamlined, consultative partnership across their core and luxury frame boards.