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                                          Martine Breton                                     www.bretoncommunications.com

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               P        eople have been finding imaginative ways to shield their eyes from the   joannesommers2@gmail.com

                                                                                                   Martine Breton

                                                                                               martine@bretoncom.com

                                                                                                  SENIOR EDITOR

                                                                                                  JoAnne Sommers

                                                                                                  Tel. 250 469-4350

                        sun’s glare and damaging rays for millennia.

                                                                                                  FEATURES WRITER

                        More than 2,000 years ago, the Inuit created snow goggles to protect their

                                                                                                    Evra Taylor

                        eyes from harmful ultraviolet radiation. Made from strips of bone, ivory,

                                                                                                  Tel. 416 458-4409

                        driftwood or caribou antler, the goggles featured small slits that reduced

                                                                                                 ASSOCIATE EDITOR

               the amount of light reaching the retina, greatly reducing the risk of snow blindness.   evrataylor@yahoo.com

                                                                                                Shirley Ha, B. Sc (Hons), O.D.

               These goggles actually enhanced vision: the longer the eyeslit, the more peripheral

               vision the wearer has.                                                       SPECIAL ADVISOR, CONTACT LENSES

                                                                                            Joshua Josephson, B. Sc, OD, FAAO, FACLP

               According to Pliny the Elder, the Roman Emperor Nero watched gladiatorial fights   MEDIA COORDINATOR / COPY EDITOR /

               through a concave emerald (when he wasn’t busy fiddling, that is). And 12 -century   RESEARCHER

                                                                       th

                                                                                                   Omar Chraïbi

               Chinese judges wore smoky quartz lenses, not to protect their eyes but to conceal   editorial@bretoncom.com

               their emotions while questioning witnesses in court cases.                        WEB COORDINATOR

                                                                                                   Marc Vaskelis

               In the mid-18  century, English optician James Aycough began applying blue and    marcv@miromedia.ca

                          th

               green tints to glasses experimentally. His goal was to correct a vision impairment   SUBSCRIPTION INFORMATION

                                                                                               envision@bretoncom.com

               with the tinting, rather than protecting the eyes from UV light. These tinted glasses

               are believed to have been the modern precursor to sunglasses.                      GRAPHIC DESIGN

                                                                                                   Marco Gagnon

                                                                                                design@bretoncom.com

               In the early 1900s,  when workers making glass bottles in  northern England

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               complained they were losing their sight, British physicist  William Crookes         Martine Breton

               concluded that infrared radiation was responsible. He found a formula for a lightly   martine@bretoncom.com

                                                                                                   1 888 462-2112

               tinted, sage-green glass, called Crookes Glass 246, that contained cerium oxide and   Tel.: 450 629-6005

               blocked 98 per cent of infrared light. Crookes Lenses appeared on the retail market   Fax: 514 360-6523

               in 1913 and soon became popular with movie stars seeking privacy.          CIRCULATION / CLASSIFIED ADVERTISING

                                                                                                   Omar Chraïbi

                                                                                               editorial@bretoncom.com

               Inexpensive, mass-produced sunglasses containing celluloid debuted in 1929 when

                                                                                                    PRINTING

               Sam Foster started selling them on the beaches of Atlantic City, NJ, under the name   Miromedia

               Foster Grant. Sunglasses even played a role during the Second World War, when   Published six times a year

               Bausch + Lomb developed sunglasses that would protect pilots from high-altitude

                                                                                                    Legal deposit

               glare. The company introduced the first ‘Ray-Ban Aviators,’ using polarization in   National Library of Canada

               1936.                                                                      ISSN 1925-8801 (Print)  |  ISSN 1925-881X (Online)

                                                                                              Canadian Publication Mail Product

               Today, most people wear sunglasses to establish, enhance and draw attention       Convention NO 40021196

               to their chosen persona, whether it’s conservative, classy, fashion-edgy, artsy or     Postage Paid in Quebec

               sports-oriented. It’s big business, too: revenue in the global sunglasses market is    Any reproduction, in whole or in part, of the herein

               expected to reach US$24.55 billion in 2023.                                publication, is strictly forbidden, without the written

                                                                                               authorization of the publisher.

               We hope you enjoy our feature story on the latest in sunwear fashion, as well as the   Printed in Canada

               rest of our March/April issue. Happy spring!                   n                     Please recycle

                                                                             E



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