Page 11 - Envision-03-2023

Cover Story

SUNGL A S SE S DE SIGNER S

[ mod. OTPS-2027S ]

[ mod. F-2088S ]

[ mod. F-2096S ]

According to Beverly Suliteanu, vice president, • Model F-2088, an oversized, square shape

product development, at WestGroupe, Fysh featuring beveling along the front and a casted

Sunwear’s colours, patterns and detailing make decorative temple in gold, coupled with the

their models stand out from a cluttered crowd. earthy tones of Oat, Moss and Havana.

“Flattering, feminine eye shapes are elevated

with bold patterned acetate, vibrant colouring • Model F-2096, a super-sized, angular cat-eye

and intricate detailing resulting in designs that shape, is the height of boldness and drama.

are the perfect statement piece,” she says. The It incorporates custom lamination from

collection focuses on high-quality handmade the front to the temples, and is available in

acetate and stainless steel. The demographic for Black Bone Horn, Rose Mosaic Black, and

Fysh Sun is women who are looking for bold, nature-inspired Emerald Brown Petal.

fun, fashion sunwear that reflects their personal

style. • With its dropped bridge and thicker profile,

OTPS-2027 embodies a gender-neutral

Westgroupe’s OTP (One True Pair) brand was design and is a modern take on a classic

launched in 2021, aimed at the millennial and modified square shape. It’s made from

Gen-Z consumer and has a strong focus on biodegradable acetate and features

sustainability. Retro-inspired yet always on trend, beveling along the front and temples, and

OTP is designed for consumers with an diamond-shaped rivet detail. This model

appreciation of environmentally friendly, unique is available in three colours and assorted

eyewear at an affordable price point. With finishes, including Matte Black, Turquoise

eco-friendliness an important part of the OTP and Tortoise.

brand, the sun collection incorporates green

materials into its design ethos. OTP Sunwear In terms of Westgroupe’s design philosophy,

offers biodegradable acetate and packaging and Suliteanu notes that, “Regardless of the

lens material, plus sustainably crafted cases and positioning of a collection, we have always

recycled nosepads. OTP Sunwear targets men focused on blending current fashion and

and women ages 18 to 40 who are looking for an eyewear trends to provide consumers with

eco-friendly, independent eyewear brand that sunwear designs that reflect their personal

encapsulates the latest eyewear trends. style. Sunwear is supposed to be fun, bold and

“As sales of both Fysh and OTP Sunwear dramatic so we are always trying to push the

continue to post yearly growth, we have shown design boundaries with all of our collections.”

our retailers that prescription sunwear is not Suliteanu continues, “Some of the hottest

only a viable revenue stream, but that consumers

will respond to independent sunwear sunwear colour palettes are lifted from the

brands that are interesting, fashionable and fashion runways, including Digital Lavender

well-priced,” states Suliteanu. and Viva Magenta. Monochromatic basics are

trending for Spring/Summer 2023 and we see

Based on early sales results, Westgroupe’s top this replicated in sunwear through the use of

sunglasses sellers for 2023 include: tinted lenses”.

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