Page 8 - Envision-09-2022

www.envisionmagazine.ca

Our View

Martine Breton 4660, Montée Saint-Hubert,
Saint-Hubert (QC) J3Y 1V1
Publisher 450 629-6005 / 1 888 462-2112
Fax: 514 360-6523
T he recent announcement that the Canadian government is lifting all martine@bretoncom.com
www.bretoncommunications.com
A division of

Covid-19 border restrictions as of October 1 is another welcome sign
PRESIDENT/PUBLISHER
that our lives are returning to something approaching normalcy.
Martine Breton
The ability to travel internationally is a key aspect of doing business
SENIOR EDITOR
successfully, particularly in an industry as globally oriented as
JoAnne Sommers
Tel. 250 469-4350
eyewear. While digital meetings have helped to fill the void created by the joannesommers2@gmail.com
Covid-19 pandemic over the past two years, nothing can replace the benefits of FEATURES WRITER
face-to-face interaction. Evra Taylor
Tel. 416 458-4409
SILMO 2022, which took place Sept. 23-26 at Paris-Nord Villepinte, is a case in evrataylor@yahoo.com
point. Seven-hundred-and-fifty exhibitors and 27,000 visitors from all over the ASSOCIATE EDITOR
world gathered for the return of one of the optical world’s premiere annual events. Shirley Ha, B. Sc (Hons), O.D.
Last year, 500 exhibitors and 19,000 visitors attended a slimmed down-version of SPECIAL ADVISOR, CONTACT LENSES
Joshua Josephson, B. Sc, OD, FAAO, FACLP
Silmo; the 2020 show was cancelled, due to the pandemic.
MEDIA COORDINATOR / COPY EDITOR /
Envision Magazine Publisher Martine Breton attended the show for the first time RESEARCHER
Omar Chraïbi
since 2019 and says the excitement and energy were contagious. editorial@bretoncom.com
“It was such a pleasure to attend Silmo after missing it for the last two years. This WEB COORDINATOR
Marc Vaskelis
edition was exhilarating, as if the pandemic was finally over. The show attracted marcv@miromedia.ca
attendees from all over the world and I discovered many new and exciting brands. SUBSCRIPTION INFORMATION
It’s wonderful that Silmo is back!” envision@bretoncom.com
GRAPHIC DESIGN
Watch for Envision magazine’s full coverage of Silmo 2022 in our November/ Marco Gagnon
December issue. design@bretoncom.com
ADVERTISING
One thing the pandemic did was highlight the importance of having high-quality Martine Breton
eyeglass lenses. Studies say that many people reported their eyesight worsening martine@bretoncom.com
1 888 462-2112
over the past two years, at least in part because of increased screen time, a more Tel.: 450 629-6005
Fax: 514 360-6523
sedentary lifestyle and a lack of outdoor time.
CIRCULATION / CLASSIFIED ADVERTISING
Omar Chraïbi
Fortunately, the growing use of freeform technology has meant that lens designs editorial@bretoncom.com
are continuously improving. As features writer Evra Taylor notes in this issue’s PRINTING
cover story, “There is a consensus among ophthalmic lens manufacturers that Miromedia
freeform technology is continuously revolutionizing optical design by enabling an Published six times a year
unprecedented degree of lens customization to each wearer’s eyeglass prescription. Legal deposit
The technology allows precision lens cutting rather than the approximations of National Library of Canada
traditional lens manufacturing equipment. This means increased patient comfort ISSN 1925-8801 (Print) | ISSN 1925-881X (Online)
and satisfaction which, in turn, is beneficial to the growth of ECPs’ practices.” Canadian Publication Mail Product
Convention NO 40021196
Postage Paid in Quebec
Elsewhere in the magazine, you will find Shirley Ha’s piece about the benefits
Any reproduction, in whole or in part, of the herein
of building close relationships between contact lens suppliers and their sales publication, is strictly forbidden, without the written
representatives, and Evra Taylor’s “Portrait of a Designer”, which profiles Anton authorization of the publisher.
Janssens and Raf Maes, the unlikely duo behind Antwerp-based Komono. We Printed in Canada
hope you enjoy the issue. n Please recycle
E

6 / SEPTEMBER - OCTOBER 2022 / www.ENVISIONMAGAZINE.ca /