Page 26 - Envision-05-2022

THE [ Myrosha Daley ]

BOLLÉ BRANDS APPOINTS
THREE KEY OFFICIALS TO
ACCELERATE GROWTH IN NORTH AMERICA [ Taylor Toussaint ]
ollé Brands Group is taking steps to strengthen
Bits foothold in the North America market with [ Peter Moore ]
three key additions. This market represents the single Taylor Toussaint has been named to the new position
biggest growth opportunity for Bollé Brands. E-commerce director for North America, overseeing
The company, which distributes Bollé, Serengeti and the online business for all of Bollé Brands business,
Bollé Safety, added to its portfolio in 2019 with the including Spy, Bollé, Serengeti and Bollé Safety.
acquisition of Spy Optics and is now furthering its Peter Moore joins Bollé Brands in the new role of
position with the appointment of three key industry senior vice president, Finance and Operations for
executives to leadership roles within the organization. North America. Moore brings extensive experience
Myrosha “Myro” Daley, has been promoted from from global footwear and apparel brands. Peter
within the organization to the position of vice joins Bollé Brands from Birkenstock where he
president, Head of Specialty Sales NAM. Daley will served as CFO/COO since 2016. Prior to working at
spearhead the Sales organization for Bollé Brand’s Birkenstock, Moore held senior leadership positions
Sport & Luxury Specialty channels throughout the at Le Perla and Calvin Klein, part of the Warnaco
North American market. Group/PVH.

MAUI JIM IS THE OFFICIAL EYEWEAR
SUPPLIER OF THE DP WORLD TOUR
he DP World Tour has agreed to a multi-year
Tpartnership agreement with luxury sunglasses
and eyewear brand Maui Jim, that will see the
company become the Tour’s Official Eyewear Supplier.
As part of the new agreement the Hawaii-based
brand, renowned for their superior lens technology
and premium collections, will supply eyewear to DP
World Tour staff working at events across the world.
Benefiting from global marketing rights as well as an
onsite presence at several tournaments throughout
the season, the agreement has also enabled Maui Jim
to further engage with golf fans around the world [ From left: Miguel Angel Jimenez and Jorge Campillo ]
across traditional news media and digital platforms. 100 per cent of harmful UV rays and 99.9 per cent of
The brand is already a familiar sight in professional glare from above, below and behind each lens. Maui
golf, with brand ambassadors including professionals Jim’s PolarizedPlus2 lenses increase definition and
such as Miguel Angel Jimenez and Jorge Campillo. depth perception, which is particularly important for
Invented more than 30 years ago to combat the harsh golf, and can be found in a wide variety sport and
rays of the Hawaiian sun, all Maui Jim sunglasses cut casual styles for both men and women.

24 / MAY - JUNE 2022 / www.ENVISIONMAGAZINE.ca /