Page 8 - envision03-2021
P. 8

Cover Story
        / Serengeti  mod. Rolla /
                                                       By JoAnne Sommers
                         year after Covid-19 first hit North America’s shores, the pandemic continues to impact everything
                         from the way we work to where we live. Now, you can add women’s eyewear to that list.
                         Influenced by the longing for less-turbulent times, many optical and sunwear collections have
                         returned to classic retro styles, including cat-eyes, aviators and hexagons.
                 “Given the instability caused by COVID-19, I think  and multi-coloured acetates combine with metal
                 people are drawn to classic styles for the sense of   accents such as double bridges, inlays & browline
                 comfort and stability that’s missing from their lives,”  details for the perfect eyewear accessory.
                 says Crystal Geoghegan, product/lead buyer, COS.
                                                                F-3667 is a rounded-square-shaped frame with lightly
                 Beverly Suliteanu sees the same craving for familiarity   angled edges for a subtle flare. Made from high-quality
                 as people try to return to ‘normal’ life. “Reviving past  Japanese titanium, it is lightweight, highly durable
                 trends, particularly those associated with happier,  and hypoallergenic. Adding to its feminine aesthetic,
                 more carefree times, resonates with consumers,” says  F-3667 has a delicate shiny floral pattern that contrasts
                 the vice president, product development and creative  with  matte  colouring  along  the  top  floating  rim,
                 director, WestGroupe.                          highlighting the frame’s thinness. Available in black
                                                                gold, teal rose gold and eggplant gold.
                 The company’s new collections feature oversized squares,
                 round and geometric shapes, pulling from retro  F-3670 is a modified round-shaped frame, with
                 trends, Suliteanu notes. “Whether shapes are rooted  reflective metal wiring that curves above the top rim,
                 in the ‘70s or the nature-inspired colours and patterns  creating an on-trend negative-space complimented by
                 popular in the ‘90s, the past has definitely influenced  gradient colouring. The temples are interlaced with a
                 WestGroupe’s 2021 designs.”                    flat, colour-matching metal along the front, creating
                                                                a 3D temple design. The monobloc construction and
                 The  new  FYSH  collection  of  optical  frames  features  large B measurement make it easy to RX. Available in
                 feminine cut-outs, 3D designs, unique silhouettes and  black rose gold, grey rose gold, teal silver and orchid
                 a kaleidoscope of bold colours. Animal prints, glitter   gold.

       8  /  MARCH - APRIL 2021   /  /
   3   4   5   6   7   8   9   10   11   12   13