Page 6 - envision03-2021
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                                                                                                                                           BRAND RECOMMENDED
                                                                                                                                           BY EYECARE PROFESSIONALS*


                                       Our View

                                          JoAnne Sommers                                        4660, Montée Saint-Hubert,
                                             Editor-in-Chief                                     Saint-Hubert (QC) J3Y 1V1
                                                                                               450 629-6005 / 1 888 462-2112
                                                                                                   Fax: 514 360-6523
                                                                                                    Martine Breton
                       rom Jackie O and Audrey Hepburn to Billie Eilish and Lizzo, women have
                       used eyewear to help create and maintain a stylish image and reflect their    EDITOR-IN-CHIEF
                       personalities. There’s simply no better accessory to update a woman’s appearance    JoAnne Sommers
                Fand refresh her look.                                                             Tel. 250 469-4350
                The importance of eyewear as a fashion statement has taken on heightened importance   SENIOR EDITOR
                                                                                                     Paddy Kamen
                during the COVID-19 pandemic, when our faces are frequently obscured by protective     Tel. : 778 363-3405
                face coverings. When the focus is always on the eyes, they should be set off with a great
                pair of frames.                                                                    ASSOCIATE EDITOR
                                                                                                  Shirley Ha, B. Sc (Hons), O.D.
                This new reality has opened up several opportunities for ECPs. Because so many people     SPECIAL ADVISOR, CONTACT LENSES
                are now telecommuting, this is a good time for women to think about re-inventing    Joshua Josephson, B. Sc, OD, FAAO, FACLP
                their ‘look’ with a pair of statement frames. And there are lots of great choices for 2021,   MEDIA COORDINATOR / COPY EDITOR /
                as our feature story in this issue points out.                                       Omar Chraïbi
                Now is also a good time to encourage your customers to purchase a second – or third – pair     WEB COORDINATOR
                                                                                                    Vanessa Pelletier
                of optical frames or sunglasses. Point out that glasses can be considered a piece of
                valuable as well as useful jewelry. And just as most women have several pairs of    SUBSCRIPTION INFORMATION
                earrings and necklaces to accompany different outfits, more than one pair of glasses
                can do the same.                                                                   GRAPHIC DESIGN
                                                                                                    Marco Gagnon
                Right now, a sizeable number of consumers have more disposable income because of
                pandemic-related changes in their lives. What might once have been considered an     ADVERTISING
                                                                                                    Martine Breton
                eyewear indulgence could now be the feel-good experience a woman is looking for.
                                                                                                     1 888 462-2112
                This is also a good time to address the challenge of fogged-up lenses. Lens fogging is an   Tel.: 450 629-6005
                                                                                                   Fax: 514 360-6523
                ongoing problem for eyeglass wearers who wear masks, so anti-fog lenses or solutions,   CIRCULATION / CLASSIFIED ADVERTISING  SHARPEN THEIR VISION.
                and frames and lenses that are designed to promote air circulation, are a big help for   Vanessa Pelletier
                clients. If your practice doesn’t already actively promote anti-fog treatments, this is the
                time to make them a standard part of your team’s sales pitch. So, too, with lens cleaners     Miromedia       ELEVATE YOUR CARE.
                and cloths – anything that helps your patients maintain clear, unobstructed vision.
                                                                                                 Published six times a year
                Also in this issue, take note that at a time when we’re all seeking ways to address climate   Legal deposit
                change, some eyewear companies are taking steps to make a practical difference.   National Library of Canada
                                                                                            ISSN 1925-8801 (Print)  |  ISSN 1925-881X (Online)
                                                                                                                                  Only Varilux® lenses are backed by the patented LiveOptics  TM  R&D process which tests
                Eco® eyewear, whose Stockholm-based designer Marina Lothigius is profiled in this   Canadian Publication Mail Product  our lenses on real wearers in real-life conditions to ensure sharper, seamless vision.
                issue, crafts its frames from 95 per cent recycled metal, bio-based castor seed oil and   Convention NO 40021196  With Varilux lenses, your patients may even forget they’re wearing glasses.
                                                                                                   Postage Paid in Quebec
                recycled ocean plastics. Eco, and its parent company MODO Eyewear, exemplify the   Any reproduction, in whole or in part, of the herein    But they’ll never forget it was you who recommended them.
                difference that forward-thinking companies – and people – can make in the world.   publication, is strictly forbidden, without the written
                                                                                                 authorization of the publisher.
                                                                                                                                  Ask your business consultant how to take advantage of Varilux®
                Here at Envision: seeing beyond magazine we hope to make a difference in your world.   Printed in Canada
                Thanks for spending your valuable time with us and Happy Spring!    n                Please recycle
                                                                                                                              * Survey conducted by CSA among a representative sample of 1018 independent ECPs, in 10 countries: Fr, Sp, Ger, It, UK, US, Canada, Brazil, India, China. Feb-Apr 2018.
                                                                                                                              © 2020 Essilor Canada. All rights reserved. All trademarks and registered trademarks are and will remain the property of their respective owners and/or their subsidiaries in Canada.
       6  /  MARCH - APRIL 2021   /  /

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