Page 5 - Envision November-December 2020

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Our View

4660, Montée Saint-Hubert,
Saint-Hubert (QC) J3Y 1V1 Paddy Kamen
450 629-6005 / 1 888 462-2112 Senior Editor
Fax: 514 360-6523
www.bretoncommunications.com
PRESIDENT/PUBLISHER
Martine Breton tt’s now well past Canadian Thanksgiving but we sure have a lot to be grateful
martine@bretoncom.com
for. What am I thankful for today? As a writer, interviewing eyecare professionals
EDITOR-IN-CHIEF during this time of global pandemic, I am thankful that some are thriving. I am
JoAnne Sommers
Tel. 250 469-4350 Ithankful that some parts of Canada’s economy are doing well, and that some
joannesommers2@gmail.com people have more than enough money to keep it so. And I am thankful for our health
SENIOR EDITOR care system, which, while far from perfect, is perfectly sufficient (in my opinion).
Paddy Kamen
Tel. : 778 363-3405
paddykamen@gmail.com I am also thankful for Vancouver-based optician, Nada Vuksic, who is responding to
the pandemic with alacrity, keeping all her staff on board during the shutdown, and
ASSOCIATE EDITOR
Shirley Ha, B. Sc (Hons), O.D. pivoting to conducting some of her business online. As you will read in our feature
MEDIA COORDINATOR / COPY EDITOR / story, this is not an easy way to do business, but she is finding ways to make it work. I
RESEARCHER am especially thankful that Nada shares with me a love of good design and a profound
Omar Chraïbi
editorial@bretoncom.com appreciation for independent designers.
WEB COORDINATOR I am thankful for Paul Boyko, an optician who took the time to share how he has kept
Vanessa Pelletier
advertising@bretoncom.com his optical retail shop afloat, perched as it is on the side of the Detroit River that divides
SUBSCRIPTION INFORMATION Windsor, ON, from its Michigan neighbour. Paul appreciates the fact that business is
envision@bretoncom.com up, even though his usual American clientele has not been able to cross the border to
GRAPHIC DESIGN do business with him for many months.
Marco Gagnon
design@bretoncom.com
Sue Randhawa is a gem of an optician with a classy store in Vancouver. Her usual
ADVERTISING routine of buying unique designer frames at Vision Expo East and Silmo was stymied
Martine Breton
martine@bretoncom.com when those trade shows cancelled because of COVID-19. This turned out for the best,
1 888 462-2112 because she didn’t know if her clients would still have money to spend when her store
YOU CAN DO IT. Tel.: 450 629-6005 reopened. I am thankful that Sue graciously took time to share with Envision: seeing
Fax: 514 360-6523
CIRCULATION / CLASSIFIED ADVERTISING beyond how pleased she is to be able to stay afloat due to her niche market position.
WE CAN HELP. support@bretoncom.com I am grateful for marketer extraordinaire, Margaret Osborne, who has the rare distinction
Vanessa Pelletier
PRINTING of being an optician and a professor of marketing at Seneca College in Toronto as well
Miromedia
ESS ILOR E L I TE : Published six times a year as a frequent contributor to this magazine. I find every conversation with Margaret
®
THE HELP YOU NEED TO GET THE RESULTS YOU WANT delightful. Never one to hide her light under a bushel, Margaret also contributed an
Legal deposit image of herself sporting stylish asymmetric eyeglass frames that have helped her
Attract patients with digital advertising that includes a prioritized placement on our ECP National Library of Canada attract notice and be remembered, whether teaching via Zoom or out in the world
locator. Engage them to improve your retention through dedicated products and staff ISSN 1925-8801 (Print) | ISSN 1925-881X (Online)
training. Optimize your results by participating in workshops. Canadian Publication Mail Product wearing a mask.
Convention NO 40021196
Postage Paid in Quebec To every eyecare professional, manufacturer, distributor, lab owner, designer, scientist,
TOGETHER, LET’S SET OUR SIGHTS ON SUCCESS Any reproduction, in whole or in part, of the herein sales rep, public relations agency and teacher who has been willing to share news,
Contact your Essilor business consultant or write to us at publication, is strictly forbidden, without the written successes, learnings and occasional struggles, I send my heartfelt appreciation.
®
authorization of the publisher.
essilorelite@essilor.ca. May you stay well and may you thrive.
Printed in Canada
© 2020 Essilor Canada. All rights reserved. All trademarks and registered trademarks are and will remain the property Please recycle And finally, I am immensely thankful to be a Canadian! n
E
of their respective owners and/or their subsidiaries in Canada.
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