Brian McBride with DirectLab Network

Brian McBride with DirectLab Network

DirectLab Network announces the appointment of Brian McBride as director of sales, LensNet Club and general manager of the network’sOntariohub inSt. Catharines. This move is part of a dynamic growth plan to position LensNet Club and DirectLab Network as a premier internet (B to B) supplier of quality ophthalmic lenses only to eyecare professionals.

In joining DirectLab Network, Brian furthers a 25 year career that includes both retail and wholesale optical experience. His retail career included various management positions within LensCraftersCanada, culminating as lens buyer. In 1995 he joined EssilorCanadawhere he was responsible for the development of Internet sales through Rx Club and Stock Club.

“Brian’s track record in the Internet based lens industry is second-to-none. His depth of experience in building and managing relationships with clients will be invaluable, especially his ability to assist offices in development of best practices as it relates to retail sales,” says DirectLab Network’s Vice President of Sales, Ted Hahn.