Page 15 - envision09-2020

Cover Story

OP T IC AL LENSE S
Hoya Vision Care Canada, champion of the independent
practice, is maximizing the potential of its partners with an
innovative new lens to help manage myopia progression.
Aimed at the age 6-18 market, the MiYOSMART lens was
released on July 1, 2020.

MiYOSMART´s efficacy is based on patent-protected
D.I.M.S segments, which create a myopic defocus effect.
This low-maintenance, multi-coating lens is water-repellant,
easy to wipe and durable, with UV protection making it
suitable for the target market.

The D.I.M.. technology in MiYOSMART was clinically proven
to succeed in the control of myopia progression in the majority
of children, and in 2018, it was awarded the prestigious
Grand Prize, Grand Award and Special Gold Medal at the 46
th
International Exhibition of Inventions of Geneva, Switzerland.
“This is the myopia management option that the Canadian Eyecare professionals who plan to dispense MiYOSMART
market has been waiting for and we are proud to provide lenses will be required to complete a certification program
such an effective treatment with award-winning technology that ensures a comprehensive understanding of the
that emphasizes Hoya’s leadership in the optical industry.” technology and recommended fitting protocols.
said Ahmos Henry, president of HOYA Vision Care
Canada.* The demand for MiYOSMART is well established, as
myopia is expected to increase significantly as children
With the focus on educating both eyecare professionals and take part in more near-sighted activities like using digital
parents on the importance of treating myopia and the various devices to study and read. Kids are also spending less time
options that are currently available, MiYOSMART will be a outdoors. Hereditary, behavioural, and environmental
welcome addition to helping combat myopia as a safe, easy and factors also play a part. An estimated five billion people, or half
effective, non-invasive option with proven results. of the global population, could be affected by myopia by 2050. n
E
*As of September 15, 2020, Ahmos Henry is no longer with Hoya Vision Care Canada. Bernard Lecavalier has been designated as the interim president replacement for Canada until a permanent replacement has
been chosen.

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/ www.ENVISIONMAGAZINE.ca / SEPTEMBER - OCTOBER 2020 / 13