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Cover Story
OP T IC AL LENSE S
Highest quality and speedy delivery are two main mantras
for Shamir Canada. This season they have added a lower
price point lens and an anti-fog coating that excels.
First the lens: Element has the full backing and quality the
Shamir brand is famous for, at a 15 per cent lower price
than their previous entry-level lenses. “We are very pleased Glacier Anti-Fog is the only anti-glare coating that is
with the Element because it offers the same great quality permanent, says Bell. “Other such coatings need a cloth
with slightly fewer features,” says Martin Bell, director, or special liquid to recharge the anti-fog properties. But
education and quality assurance. “It is a well-tested product Glacier Anti-Fog needs no such attention; it is always
that is new to the Canadian market and well suited to a there and always working. It can be applied to all lenses
post-COVID-19 world where price sensitivity may be key.” and is available in clear or blue-filter products, as well as in
Polarized and Transitions lenses.”
Although it wasn’t developed specifically for the pandemic,
the Glacier Anti-Fog coating from Shamir has proven to Eyecare professionals (ECPs) can order the Glacier
be a godsend for anyone wearing a protective mask. A test Anti-Fog coating for off-the-shelf frames when placing an
with front line health care workers in London, Ontario, order with Shamir. And safety frames will be provided at
had a 100 per cent success rate, with emergency room staff no charge to consumers for progressives, and a $25 charge
using the lenses for full eight-hour shifts while wearing for single vision, via a special arrangement between Shamir
masks and goggles. “Private practice optical professionals and Canadian safety frame provider, ArmouRx.
are enjoying it as well,” notes Bell. “An optometrist recently
shared that she can now spend a full day refracting without And Shamir supports Canadian health care workers with
having to tape her mask to her face to avoid fogging. $10 donation to The Frontline Fund with every purchase
Dentists have been ordering it, too.” of Glacier Anti-fog.
Centennial Optical has two new products as we move into
the latter half of 2020.
Rick Leroux, director of marketing and communications
for the Lens Division, points to new availability of CHOICE
PhotoActiv photochromic lenses in 1.50 index and 1.67
high index, finished and semi-finished, single vision lenses.
“These lenses rapidly activate to a neutral grey sunglass tint
outdoors and quickly fade back to full clarity indoors. The
PhotoActiv technology provides consistent performance
in all climates and seasons, and the lenses provide 100 per
cent protection from UVA and UVB rays.”
Also new this season is a new ultra-slick topcoat—Silk.
“This is an enhancement to Kodak Clean and CleAR
UV anti-reflective coating,” says Leroux. “It adds a
fluorocarbon topcoat to the anti-reflective layers of the
lens, which repels water, dirt, dust, fingerprints and oily
smudges better than ever. Cleaning is a breeze and scratch Silk is now available in Centennial’s Lab Pak program, on
resistance is improved by 50 per cent.” digitally customized uncut lenses.
10 / SEPTEMBER - OCTOBER 2020 / www.ENVISIONMAGAZINE.ca /