2019 Themes

January / February
New discoveries in Vision Science
From gene editing to bionic eyes, from the latest research on how the brain sees to treatments for head injuries, our annual feature brings you up to date on the latest findings from the exciting world of vision science.

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March / April
Task-Specific Eyewear
Is there a change in the types of work and leisure activities that require task-specific optical lenses? From golf to quilting, from lab work to circuit board construction, the need for specialized eyewear is increasing. How are manufacturers responding to the need and how can ECPs most successfully market task-specific lenses?


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May / June
Eyewear Tourism
A growing segment of the travelling population is looking for eyewear to purchase, and stores in choice locations that sell exclusive or unusual products are benefiting from this trend. MOSH Framemakers in the Gastown area of Vancouver appeals to this market, as does Vancouver’s AYA Optical, with their Canadian native art motifs. ic! berlin is a Berlin-based manufacturer that turned its operation into a tourist attraction. This feature takes us on a journey to the artisanal, luxury and other eyewear retailers who appeal to travellers.

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July / August
Dry Eye
This feature brings readers up to date on the latest science concerning dry eye, and the most advanced treatments available. Contact lens offerings, topical solutions and the impact of nutrition on dry eye patients will be explored. Indoor environmental factors like climate control will be also covered.

 

 



September / October
Blue Light Hype?
Is there independent, verified research that ties indoor blue light exposure to vision disease or deterioration? Are there industry-wide standards for clarifying the range of blue light that is harmful or is this solely determined by the research of different manufacturers? Are there standards that state how much blue light should be blocked by blue-blocking lenses, and how the degree of blockage should be expressed? This feature will examine these questions and their impact on ECP practices.

 

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November / December
Your Store: Your Brand
Are you seeking to create a conservative ‘business’ look for your location, a distinctive ‘artsy’ environment, or something in-between? How important is it that the store reflects the personality of the owner? This feature looks at the consumer psychology associated with the aesthetics of retail environments and showcases display options that will turn heads. How important is it that the store fits in with the aesthetics of its retail neighbours? We also look at how staff dress for the job and the way their apparel impacts the store’s brand.

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